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Published on : Jul 14, 2017

Apple is planning to introduce augmented reality software in over billion iPhones worldwide, later this year. Google has already introduced the augmented reality (AR) tools three years prior to this development. But the features provided by Google is available on very few phones and thus, have failed to gain much popularity. On the contrary, Apple software and devices can be paired easily and the company is seeking to take advantage of this feature to make up for the lost ground.

In augmented reality (AR), digital information, say a video game character, is superimposed onto a user’s view of the real world. It’s different from virtual reality, where the user is completely immersed in a digital experience.

Apple revealed its foray into the field of AR by launching ARKit, a tool that allows developers code AR applications for iPads and iPhones. ARKit uses existing hardware of iPhone such as gyroscope and camera to bring AR on Apple devices. This major update will allow Apple to push forward AR apps to millions of users in very short amount of time. Apple has more control over its devices because it designs both hardware and software used in the devices unlike Android.

New Apple iOS 11 to Open a Huge Market for AR Developers

Apple’s ARKit can be integrated with over 500 million iPhones and iPads if only half of all the active users upgrade to the new iOS 11 that is going to launch this fall. This large number of users is a huge market for the AR application developers to target. Apple now is also pushing for AR-infused devices and now has a group of engineers working on the project.