TV drama industry is a policy-sensitive sector in China. From 2006 to 2010, the value of Chinese drama transactions increased from RMB4.85 billion to RMB5.92 billion, with a CAGR of just 5.11%. As the relevant policies relax as well as a variety of supportive policies are issued, China TV drama industry has been developing rapidly. In 2011, the transacted value of dramas in China reached RMB7.6 billion, up 28.37% from a year earlier. Presently, Chinese TV dramas are oversupplied, while excellent works are still in short supply, with the prices ever rising.

In the field of drama production, there are numerous Chinese drama production institutions, with a low market concentration degree. By 2011, there had been 4,678 drama production agencies in China, of which top 10 ones only contributed 11% to the output.

At present, driven by the market demand, some powerful Chinese drama production institutions start to adopt the high-quality strategy. Through the innovations in production and marketing, they raise profitability effectively. Major companies have set foot in the capital market to provide financial support for the future development.

For TV drama production, Huayi Brothers employs the studio model, which runs flexibly. It can not only rapidly expand the production scale, but also enhance the TV drama quality. For marketing, Huayi adheres to the target marketing strategy, and actively explores overseas markets to seek new profit drivers.

In production, Huace introduces the creation model centering scripts and open production model to ensure view and enjoyment as well as market adaptability. As far as the marketing is concerned, Huace distributes its TV dramas by terrestrial and satellite TV stations, exclusive models, buyout models, pre-order models and customized models.

Hai Run will build film & TV bases in Beijing, Shanghai and Qingdao, and it will establish a performing arts training school to extend into the upstream industry chain for raising profitability. Moreover, it is also actively preparing for IPO in Hong Kong.

As for the TV broadcasting, TV stations are still the main broadcasting channels for TV dramas in China, with over 90% market share. Provincial TV stations have surpassed CCTV to become the most powerful TV drama buyers. Video websites and other new media have lower market share, but they develop quickly and have entered the oligopolistic competition stage. In 2010 and 2011, Youku, Tudou and Sohu TV ranked the top 3 by market share. Some video websites have begun to tap into TV drama production, extending towards the upstream industrial chain.

Restricted by Chinas various policies, the introduced foreign TV dramas have seen decline as a whole. However, some types of overseas TV dramas have witnessed fast growth. In 2011, Thailand dramas became popular in China quickly with high performance-price ratio, exceeding South Korean dramas to take the second place following Hong Kong dramas.

1 Overview of China TV Drama Industry
1.1 Authorities
1.1.1 The Department of Publicity of the Communist Party of China (CPC) Central Committee
1.1.2 Film Administration Bureau of State Administration of Radio, Film and Television (SARFT)
1.1.3 Ministry of Culture of The Peoples Republic of China
1.1.4 General Administration of Press and Publication of Peoples Republic of China
1.2 Environment for Development
1.2.1 Policies and Regulations
1.2.2 Supervisory System
1.3 Analysis of Industrial Chain
1.3.1 Industrial Chain
1.3.2 Relevance of Upstream & Downstream Sectors
1.4 Mode of Operation
1.4.1 Production Model
1.4.2 Marketing Model and Distribution System

2 China TV Drama Production Market
2.1 Status Quo
2.2.1 Market Size
2.2.2 Single-Episode Price
2.1 Production
2.2 Demand
2.2.1 Macro Background
2.2.2 TV Station
2.2.3 New Media
2.3 Competition Pattern
2.3.1 Competition of Companies
2.3.2 Regional Competition
2.4 Huayi Brothers Media Corporation
2.4.1 Profile
2.4.2 Operation
2.4.3 Prospects and Strategies
2.5 Zhejiang Huace Film & TV Co., Ltd.
2.5.1 Profile
2.5.2 Operation
2.5.3 Competitive Edge
2.5.4 Prospects and Strategies
2.6 Zhejiang Hai Run Movies &TV Co., Ltd.
2.6.1 Profile
2.6.2 Operation
2.6.3 Prospects and Strategies
2.7 Beijing HualuBaina Film & TV Co., Ltd.
2.7.1 Profile
2.7.2 Operation
2.7.3 Sales Model
2.7.4 Prospects and Strategies
2.8 Shanghai New Culture Media Group Co., Ltd.
2.8.1 Profile
2.8.2 Operation
2.8.3 Competitive Edge
2.8.4 Prospects and Strategies
2.9 Subordinate Units of CCTV
2.9.1 CTV
2.9.2 CITVC
2.9.3 CTPC
2.10 Video Websites
2.10.1 Backdrop of Self-made Drama
2.10.2 Development Status of Self-made Drama
Summary

3 China TV Drama Broadcast Market
3.1 Overview of Broadcast Industry
3.2 TV Station
3.2.1 Status Quo
3.2.2 Competition
3.3 Video Websites
3.3.1 Status Quo
3.3.2 Competition
3.3.3 Strategy
Summary

4 Development of China Introduced TV Drama Industry
4.1 Policy Environment
4.2 Current Development
4.3 Competition between Introduced TV Dramas with Home-made TV Dramas
4.4 Competition of Introduced Dramas
4.4.1 Competition Pattern
4.4.2 Hong Kong TV Dramas
4.4.3 Korean TV Dramas
4.4.4 Thai TVB TV Dramas
Summary

List of Tables

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List of Figures

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