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Consumer Attitudes and Online Retail Dynamics in India

Publisher Name » Canadean
Published Date » 2012-08-13
No. Of Pages » 66

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future.

Introduction and Landscape

Why was the report written?

Consumer Attitudes and Online Retail Development in India is the result of Canadeans extensive market research covering the online retail industry in India. It provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across Indias online retail value chain and for new companies considering entry into the Indian online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Indian online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?

Local retailers currently have the monopoly over the Indian online retail market, since restrictions on entry into the retail market prevent foreign firms from marketing their products to Indian consumers. As of July 2012, foreign retailers are not allowed entry into the multi-brand retail segment, while regulations with regards to their entry in single brand retailing were relaxed in late 2011. Foreign retailers therefore have minimal influence in the market.

What are the key drivers behind recent market changes?

Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers behaviour have affected the online retail sector for different product categories.

Key Features and Benefits
  • Understand the consumer behavior and online trends in India.
  • Understand which products will be the major winners and losers in the coming years.
  • Learn from best practices approaches outline in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Market Issues
  • Indian business-to-consumer (B2C) transactions are limited to travel/event ticketing, hotel reservations, and digital downloads (primarily songs and images downloaded through mobile phones).
  • Low internet penetration, inferior logistics infrastructure, preference to shop at brick and mortar stores, and lack of consumer confidence in the online channel meant online sales of physical products are almost negligible.
Key Highlights
  • Music, video and entertainment software was the fastest-growing product group with a CAGR of nearly 50% during 2006-2011.
  • Music, video and entertainment software is expected to remain the fastest-growing product group with a CAGR of almost 45% during 2011-2016.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016
1.2.2 Changes to terms used in the Canadean taxonomy
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes

2 Consumer Insight: Online Shopping Attitudes and Behaviours
2.1 Overview of the India Online Shopping Environment
2.1.1 Despite low internet penetration, India was the fourth largest internet population globally in 2011
2.1.2 Government inefficiencies stifling broadband penetration in the country
2.1.3 Healthy competition in telecom sector keeps mobile tariffs affordable
2.2 Consumer Attitudes and Behavior
2.2.1 Shopping culture, inferior infrastructure and lack of knowledge and trust play folly to online retail in India
2.2.2 Low touch products to drive growth in the online market
2.2.3 Indian retailers reluctantly adopting cash-on-delivery solutions to address payment issues
2.2.4 Armed with ample capital, online retailers are developing in-house logistics capabilities

3 Online Channel Dynamics
3.1 The Online Channels Share of Total Retail Sales
3.1.1 India online vs. offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.2.1 India Online Retail Sales Penetration compared to Global Average
3.1.2.2 India Online Retail Sales Penetration compared to Asia Pacific Average
3.2 Channel Dynamics
3.2.1 India retail channel dynamics - future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs. offline retail sales comparison by category group, 2011
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden categories: market size and forecasts

4 Case Studies: Leading Online Retailers in India
4.1 Flipkart.com
4.1.1 Business description
4.1.2 Site experience
4.2 Myntra
4.2.1 Business description
4.2.2 Site Experience
4.3 Other Innovative Retailers in India
4.3.1 Freecultr
4.3.2 Johareez
4.3.3 Naaptol

5 Appendix
5.1 About Canadean
5.2 Disclaimer

List of Tables


Table 1: India Exchange Rate INR-US$ (Annual Average), 2006-2011
Table 2: Canadean Retail Channel Definitions
Table 3: Canadean Retail Category Definitions
Table 4: Changes to Canadean Taxonomy
Table 5: Canadean Retail Country Coverage
Table 6: India Online vs. Offline Retail Sales and Forecast (INR billion),2006-2016
Table 7: India Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016
Table 8: India Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016
Table 9: India Online Sales vs. Global Average
Table 10: India Online Sales vs. Asia Pacific
Table 11: India Overall Retail Segmentation (INR billion) by Channel Group, 2006-2016
Table 12: India Channel Retail Sales and Forecast (INR billion) by Channel Group, 2006-2016
Table 13: India Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016
Table 14: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016
Table 15: India Channel Retail Sales and Forecast (INR billion) by Channel, 2006-2016
Table 16: India Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016
Table 17: India Retail Sales Split (INR billion), Online vs. Offline, 2011
Table 18: India Retail Sales Split (US$ million), Online vs. Offline, 2011
Table 19: India Online Retailers Market Dynamics by Category Group, 2006-2016
Table 20: India Online Retail Sales and Forecast (INR billion) by Category Group, 2006-2016
Table 21: India Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Table 22: India Total and Online Retail Sales in Food and Grocery Categories (INR million),2006-2016
Table 23: India Total and Online Retail Sales in Food and Grocery Categories (US$ million),2006-2016
Table 24: India Total and Online Retail Sales in Electrical and Electronics Categories (INR million),2006-2016
Table 25: India Total and Online Retail Sales in Electrical and Electronics Categories (US$ million),2006-2016
Table 26: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR million),2006-2016
Table 27: India Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016
Table 28: India Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (INR million),2006-2016
Table 29: India Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006-2016
Table 30: India Total and Online Retail Sales in Books, News and Stationery Categories (INR million),2006-2016
Table 31: India Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016
Table 32: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR million),2006-2016
Table 33: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million),2006-2016
Table 34: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR million),2006-2016
Table 35: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016
Table 36: India Total and Online Retail Sales in Home and Garden Products Categories (INR million),2006-2016
Table 37: India Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016

List of Figures


Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2006-2011
Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006-2011
Figure 4: Total Mobile Users and Penetration, 2006-2011
Figure 5: Barriers to Online Shopping in India, 2011
Figure 6: Region Wise Online Retail Sales Distribution, 2011
Figure 7: India Online Sales Split (%), 2011
Figure 8: Online Modes of Payment, 2010
Figure 9: India Online and Offline Retail Sales and Forecast (US$ billion), 2006-2016
Figure 10: India Online Sales vs. Global Average (% of Total Retail)
Figure 11: India Online Sales vs. Asia Pacific Countries Average (% of Total Retail)
Figure 12: India Overall Retail Market Dynamics by Channel Group, 2006-2016
Figure 13: India Retail Sales and Forecast (INR billion) by Channel Group, 2006-2016
Figure 14: India Retail Sales, Online vs. Offline, 2011
Figure 15: India Online Retailers Market Dynamics by Category Group, 2006-2016
Figure 16: India Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Figure 17: Flipkart.com - Overview
Figure 18: Flipkart.com - Product View
Figure 19: Flipkart - Compare Tool
Figure 20: Flipkart - Flipkart Lite
Figure 21: Myntra - Site Homepage
Figure 22: Myntra - Product Availability
Figure 23: Myntra - Shopping Cart
Figure 24: Freecultr - As Seen In
Figure 25: Johareez Daily Deals
Figure 26: Naaptol Mobile apps

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