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Consumer Attitudes and Online Retail Dynamics in Mexico

Publisher Name » Canadean
Published Date » 2012-07-05
No. Of Pages » 67

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.

Introduction and Landscape

Why was the report written?
Consumer Attitudes and Online Retail Development in Mexico is the result of Canadeans extensive market research covering the online retail industry in Mexico. It provides the magnitude, growth, share, and dynamics of the online retail market in Mexico. It is an essential tool for companies active across Mexicos online retail value chain and for new players considering entry into the Mexican online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Mexican online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
 Mexicans show a strong preference towards shopping at local online retailers. According to AMIPCI, nearly half of the respondents in 2011 showed a strong preference of purchasing products from Mexican sites only, up from 40% in 2010. Of the leading online retailers in the country, multi-channel retailers account for a significant amount of the Mexican market and a limited number of pure-play online retailers operate in the country

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers behavior have affected the online retail sector for different product categories.

Key Features and Benefits

  • Understand the consumer behavior and online trends in Mexico.
  • Understand which products will be the major winners and losers in the coming years.
  • Learn from best practices approaches outline in the case studies of leading online retailers.
  • Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
  • Assess the impact of economic recession and recovery on market growth.
Key Market Issues

  • Despite having the 12th largest internet population worldwide, and the second largest in Latin America, Mexico suffers from low online user penetration
  • The Mexican business-to-consumer (B2C) e-commerce market is dominated by travel purchases, commanding nearly 70% of the total e-commerce value
Key Highlights

  • Electrical and electronics was the fastest-growing product group with a CAGR of nearly 5% during 2006-2011, followed by food and grocery.
  • Music, video, and entertainment software is expected to become the fastest-growing product group with a double digit CAGR during 2011-2016; followed by apparel, accessories, luggage, and leather goods.
Table Of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016
1.2.2 Changes to terms used in the Canadean taxonomy
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes

2 Consumer Insight: Online Shopping Attitudes and behaviors
2.1 Overview of the Mexico Online Shopping Environment
2.1.1 Lackluster IT infrastructure, high broadband costs, and poor educational standards stifling internet penetration, and subsequently online retail in the country
2.1.2 Lower tariffs and faster speeds forecasted for Mexican broadband
2.1.3 Subdued 3G uptake due to low smart-phone penetration and high 3G tariffs
2.2 Consumer Attitudes and Behavior
2.2.1 Mexican consumers overwhelmingly prefer shopping at physical stores, restraining online retail penetration
2.2.2 Low monetary and non-monetary cost main reason to shop online
2.2.3 Music, video, and entertainment products dominate the m-retail market
2.2.4 AMIPCI Seal of Trust a resounding success as online retailers respond positively towards the certification
2.2.5 Low-touch products driving online retail sales; books, news, and stationery products defy the trend due to low book readership in the country
2.2.6 Credit cards remain the preferred payment method for online retail purchases

3 Online Channel Dynamics
3.1 The Online Channels Share of Total Retail Sales
3.1.1 Mexican online vs. offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.2.1 Mexico Online Retail Sales Penetration compared to Global Average
3.1.2.2 Mexico Online Retail Sales Penetration compared to Latin American Average
3.2 Channel Dynamics
3.2.1 Mexico retail channel dynamics - future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs. offline retail sales comparison by category group, 2011
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video, and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories, and luxury group categories: size and forecasts
3.3.9 Books, news, and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden categories: market size and forecasts

4 Case Studies: Leading Online Retailers in Mexico
4.1 Retailer 1: Liverpool
4.1.1 Business description
4.1.2 Site experience
4.2 Retailer 2: El Palacio de Hierro
4.2.1 Business description
4.2.2 Site experience
4.3 Other Innovative Retailers in Mexico
4.3.1 Martí

5 Appendix
5.1 About Canadean
5.2 Disclaimer

List of Tables


Table 1: Mexico Exchange Rate MXN-US$ (Annual Average), 2006-2011
Table 2: Canadean Retail Channel Definitions
Table 3: Canadean Retail Category Definitions
Table 4: Changes to Canadean Taxonomy
Table 5: Canadean Retail Country Coverage
Table 6: Mexico Online vs. Offline Retail Sales and Forecast (MXN billion),2006-2016
Table 7: Mexico Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016
Table 8: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016
Table 9: Mexico Online Sales vs. Global Average
Table 10: Mexico Online Sales vs. Latin America
Table 11: Mexico Overall Retail Segmentation (MXN million) by Channel Group, 2006-2016
Table 12: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel Group, 2006-2016
Table 13: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016
Table 14: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016
Table 15: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel, 2006-2016
Table 16: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016
Table 17: Mexico Retail Sales Split (MXN million), Online vs. Offline, 2011
Table 18: Mexico Retail Sales Split (US$ million), Online vs. Offline, 2011
Table 19: Mexico Online Retailers Market Dynamics by Category Group, 2006-2016
Table 20: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2006-2016
Table 21: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Table 22: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN million),2006-2016
Table 23: Mexico Total and Online Retail Sales in Food and Grocery Categories (US$ million),2006-2016
Table 24: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN million),2006-2016
Table 25: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (US$ million),2006-2016
Table 26: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN million),2006-2016
Table 27: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016
Table 28: Mexico Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (MXN million),2006-2016
Table 29: Mexico Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million),2006-2016
Table 30: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN million),2006-2016
Table 31: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016
Table 32: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN million),2006-2016
Table 33: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million),2006-2016
Table 34: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN million),2006-2016
Table 35: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016
Table 36: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN million),2006-2016
Table 37: Mexico Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016

List of Figures


Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2006-2010
Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2005-2010
Figure 4: Total Mobile Users and Penetration, 2005-2010
Figure 5: Mexico Online Retail Sales and Online Retail Penetration, 2006-2016
Figure 6: Mexico Category Group Online Retail Sales Penetration, 2011
Figure 7: Mexico Online Payment Methods, 2006-2010
Figure 8: Mexico Online and Offline Retail Sales and Forecast (US$ million), 2006-2016
Figure 9: Mexico Online Sales vs. Global Average (% of Total Retail)
Figure 10: Mexico Online Sales vs. Latin American Countries Average (% of Total Retail)
Figure 11: Mexico Overall Retail Market Dynamics by Channel Group, 2006-2016
Figure 12: Mexico Retail Sales and Forecast (MXN billion) by Channel Group, 2006-2016
Figure 13: Mexico Retail Sales, Online vs. Offline, 2011
Figure 14: Mexico Online Retailers Market Dynamics by Category Group, 2006-2016
Figure 15: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Figure 16: Liverpool - Site Overview
Figure 17: Liverpool-Product Thumbnail View
Figure 18: Liverpool-Product Comparison View
Figure 19: Liverpool: Promotions Page Overview
Figure 20: El Palacio de Hierro : Site Overview
Figure 21: El Palacio de Hierro: Product Page Overview - Product Description
Figure 22: El Palacio de Hierro : Search Feature
Figure 23: El Palacio de Hierro : Product Page Overview -Product Zoom and Product Description
Figure 24: El Palacio de Hierro : iPad Application
Figure 25: Mart - Product Zoom

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