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Consumer Attitudes and Online Retail Dynamics in the UK

Publisher Name » Canadean
Published Date » 2012-07-17
No. Of Pages » 75

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.

Introduction and Landscape

Why was the report written?
Consumer Attitudes and Online Retail Development in the UK is the result of Canadeans extensive market research covering the online retail industry in the UK. It provides the magnitude, growth, share, and dynamics of the online retail market in the UK. It is an essential tool for companies active across the UKs online retail value chain and for new companies considering entry into the UK online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the UK online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
A unique feature in the UK online retail market is the popularity and success of traditional mail-order businesses to adapt to online retail. As a result, companies compete with physical store retailers in markets previously considered incompatible with the online retail format.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumer behavior have affected the online retail sector for different product categories.

Key Features and Benefits

  • Understand consumer behavior and the online trends in the UK.
  • Understand which products will be the major winners and losers in the coming years.
  • Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Market Issues
  • Data security and user friendly sites are factors for slow m-commerce growth in the UK
  • Low broadband speed is one of the drawbacks for online shopping as retailers cannot provide rich content and video describing the products, which make the sites user friendly.
Key Highlights
  • The share of online retail sales towards total retail sales increased from 5.7% in 2006 to over 8.7% in 2011and is expected to increase to 12.0% in 2016.
  • In terms of online market penetration, electrical and electronics was the leading category, with 19.6% of purchases being made online in 2011.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2011 - 2016
1.2.2 Changes to terms used in the Canadean taxonomy
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes

2 Consumer Insight: Online Shopping Attitudes and Behaviors
2.1 Overview of the UK Online Shopping Environment
2.1.1 According to ONS, almost nine in every ten people have internet access in the UK.
2.1.2 The broadband penetration in the UK stood at 40% of total internet population, lower compared to other developed EU Nations.
2.1.3 Smartphones are changing the way people shop over the internet.
2.2 Consumer Attitudes and Behavior
2.2.1 Online Retail to outpace traditional retailing in the UK during next five years
2.2.2 Only 31% of the smartphone users purchase good through mobile phones.
2.2.3 UK has the highest online retail penetration in the world with 8.7% towards total retail sales
2.2.4 Low-touch products accounted for more than two thirds of total online sales penetration
2.2.5 With over 50% of the internet users in the UK are active on social networks
2.2.6 More than two third online consumers in the UK research for products online before making any purchase
2.2.7 The online shoppers in the UK prefer credit cards over other mode of payments.
2.2.8 Online shoppers in the UK favor flexibility in delivery options in terms of time and place
2.2.9 More flexible returns and quick refund options are being offered to customers

3 Online Channel Dynamics
3.1 The Online Channels Share of Total Retail Sales
3.1.1 UK online vs. offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.3 UK Online Retail Sales Penetration compared to Global Average
3.1.4 UK Online Retail Sales Penetration compared to Western European Average
3.2 Channel Dynamics
3.2.1 UK retail channel dynamics - future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs. offline retail sales comparison by category group, 2011
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, Accessories, Luggage and Leather group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden categories: market size and forecasts

4 Case Studies: Leading Online Retailers in UK
4.1 Retailer 1: John Lewis
4.1.1 Business Description
4.1.2 Site Experience
4.2 Retailer 2: ASOS Plc.
4.2.1 Business Description
4.2.2 Site Experience
4.3 Retailer 3: Next Plc.
4.3.1 Business Description
4.3.2 Site Experience
4.4 Other Innovative Retailers in the UK
4.4.1 Maplin Electronics
4.4.2 Ebuyer.com
4.4.3 Screwfix.com

5 Appendix
5.1 About Canadean
5.2 Disclaimer

List of Tables


Table 1: UK Exchange Rate GBP-US$ (Annual Average), 2006-2011
Table 2: Canadean Retail Channel Definitions
Table 3: Canadean Retail Category Definitions
Table 4: Changes to Canadean Taxonomy
Table 5: Canadean Retail Country Coverage
Table 6: UK Online vs. Offline Retail Sales and Forecast (GBP Billion),2006-2016
Table 7: UK Online vs. Offline Retail Sales and Forecast (US$ Billion),2006-2016
Table 8: UK Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016
Table 9: UK Online Sales vs. Global Average
Table 10: UK Online Sales vs. Western Europe
Table 11: UK Overall Retail Segmentation (GBP Billion) by Channel Group, 2006-2016
Table 12: UK Channel Retail Sales and Forecast (GBP Billion) by Channel Group, 2006-2016
Table 13: UK Channel Retail Sales and Forecast (US$ Billion) by Channel Group, 2006-2016
Table 14: UK Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016
Table 15: UK Channel Retail Sales and Forecast (GBP Billion) by Channel, 2006-2016
Table 16: UK Channel Retail Sales and Forecast (US$ Billion) by Channel, 2006-2016
Table 17: UK Retail Sales Split (GBP million), Online vs. Offline, 2011
Table 18: UK Retail Sales Split (US$ million), Online vs. Offline, 2011
Table 19: UK Online Retailers Market Dynamics by Category Group, 2006-2016
Table 20: UK Online Retail Sales and Forecast (GBP million) by Category Group, 2006-2016
Table 21: UK Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Table 22: UK Total and Online Retail Sales in Food and Grocery Categories (GBP Million),2006-2016
Table 23: UK Total and Online Retail Sales in Food and Grocery Categories (US$ Million),2006-2016
Table 24: UK Total and Online Retail Sales in Electrical and Electronics Categories (GBP Million),2006-2016
Table 25: UK Total and Online Retail Sales in Electrical and Electronics Categories (US$ Million),2006-2016
Table 26: UK Total and Online Retail Sales in Music, Video and Entertainment Categories (GBP Million),2006-2016
Table 27: UK Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ Million),2006-2016
Table 28: UK Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (GBP Million),2006-2016
Table 29: UK Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ Million),2006-2016
Table 30: UK Total and Online Retail Sales in Books, News and Stationery Categories (GBP Million),2006-2016
Table 31: UK Total and Online Retail Sales in Books, News and Stationery Categories (US$ Million),2006-2016
Table 32: UK Total and Online Retail Sales in Sports and Leisure Equipment Categories (GBP Million),2006-2016
Table 33: UK Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ Million),2006-2016
Table 34: UK Total and Online Retail Sales in Furniture and Floor Coverings Categories (GBP Million),2006-2016
Table 35: UK Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ Million),2006-2016
Table 36: UK Total and Online Retail Sales in Home and Garden Products Categories (GBP Million),2006-2016
Table 37: UK Total and Online Retail Sales in Home and Garden Products Categories (US$ Million),2006-2016 ]

List of Figures


Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2006-2011
Figure 3: Broadband Internet Penetration, 2011
Figure 4: Total Mobile Users and Penetration, 2006-2011
Figure 5: UK Online Retail Growth vs. Total Retail Growth, 2007-2016
Figure 6: Barriers in M-commerce, 2011
Figure 7: UK Category Group Online Retail Sales Penetration, 2011
Figure 8: UK Online Sales Penetration, 2011
Figure 9: UK Online and Offline Retail Sales and Forecast (US$ Billion), 2006-2016
Figure 10: UK Online Sales vs. Global Average (% of Total Retail)
Figure 11: UK Online Sales vs. Western European Countries Average (% of Total Retail)
Figure 12: UK Overall Retail Market Dynamics by Channel Group, 2006-2016
Figure 13: UK Retail Sales and Forecast (GBP Billion) by Channel Group, 2006-2016
Figure 14: UK Retail Sales, Online vs. Offline, 2011
Figure 15: UK Online Retailers Market Dynamics by Category Group, 2006-2016
Figure 16: UK Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
Figure 17: www.johnlewis.com: Homepage
Figure 18: www.johnlewis.com: Search Capabilities
Figure 19: www.johnlewis.com: Best Practices followed during checkout
Figure 20: www.johnlewis.com: Tools to aid Purchase
Figure 21: www.johnlewis.com: Mobile Edition of the Site
Figure 22: ASOS - Use of Online Space
Figure 23: ASOS - Trend Tool
Figure 24: ASOS - Product Layout
Figure 25: ASOS - Mobile
Figure 26: Next - Use of Online Space
Figure 27: Next -Tools to aid Purchase
Figure 28: Next - Mobile Apps
Figure 29: Maplin: Site Layout
Figure 30: E Buyer: Site Layout
Figure 31: Screwfix.com: Product Review

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