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Current Development and Future Trends of Ultrabooks

Publisher Name » Market Intelligence & Consulting Institute
Published Date » 2012-07-17
No. Of Pages » 16

With notebook PCs entering the maturity, the room for the introduction of new features and applications on notebook PCs is therefore limited. Therefore, vendors have been focusing on enhancing user experience in battery run time as well as fashionable and lightweight industrial design, which used to be only common for high-end notebook PCs. After, Intel put forth the concept of Ultrabook and the pace of such industrial design to become mainstream is further accelerated. 

In 2012, the Intel Ivy Bridge platform hit the market and it is anticipated there will be more ultrabooks unleashed in the market. This report provides insight into the ultra-thin trends of the notebook PCs based on the development of ultrabook market, leading chipmakers, key components, and major ultrabooks presently available or to be made available in the future.
Table of Contents

1. Introduction

2. Market Development

3. Major Chipmakers' Strategy
3.1 Intel: Ultrabook 3
3.2 Other Ultra-thin Notebook PC Platforms
3.2.1 AMD: Ultrathin

4. Key Component Development Trends
4.1 Unibody Metal Casing's Adoption Share Reducing
4.2 Hybrid SDD-HDD are Currently Mainstream
4.3 Open-cell Design is a Passing Phase; Slim-type LCM to Become Mainstream
4.4 Li-Polymer Cell Remains Mainstream

5. Ultrabook Product Development Trends
5.1 Ultrabooks Aim to Walk out of the Shadow of Apple Macbook Air
5.2 Windows 8 to Unveil New Chapter for Ultrabooks with Touchscreen Design
5.3 Touch-screen Applications to Innovate Existing Notebook PC Portfolios

6. Conclusion
6.1 New Generation Processors Designed for Ultra-thin Notebook PCs
6.2 Touchscreens to Drive Changes in Traditional Shape of Notebook PCs

Appendix

List of Tables


Table 1 Intel Ultrabook Ivy Bridge Platform Product Specs
Table 2 AMD Ultrathin Trinity Platform Product Specs

List of Figures


Figure 1 Worldwide Ultrabook Market Volume, 2011 - 2016
Figure 2 Ultrabook 1.0 BOM Analysis
Figure 3 Ultrabook 2.0 Product Specs
Figure 4 Diversified Notebook PC Development Trends

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