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Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services

Publisher Name » Timetric
Published Date » 2012-06-14
No. Of Pages » 111
Synopsis

  • This report is based on primary survey research of 152 industry professionals in India who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels. 
  • This report provides the reader with a definitive analysis of the outlook for business travel in India and explores how opportunities and demand are set to change in 2012.
  • This report helps to forecast Indian business traveler expenditure on hotel accommodation, understand trends in business travel and green initiatives adopted by hoteliers, and gain insight into customer expectations of new technologies and services. 
  • Key topics covered include forecasting of expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies, marketing initiatives and sustainability implementation.
Summary

Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services is the result of an extensive multi-industry survey drawn from Timetrics exclusive panel of Indian business travelers. It contains in-depth analysis on market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on age and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

  • Average stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Importance of green certifications and key sustainable facilities
  • Critical social responsibility initiatives
  • Major technology features and key drivers influencing online reservations
  • Importance of mobile technology services
  • Key drivers of frequent visits and popularity of promotional offers
  • Strategic initiatives for repeat business
  • Industry leaders
Reasons To Buy

  • Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditure and determine business growth opportunities.
  • Identify popular hotel types with preferred modes of hotel selection and key channels for research to channelize marketing resources for better return on investment.
  • Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
  • Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
  • Identify key features which influence frequent visits and formulate marketing strategies to win new business.
Key Highlights

  • Survey results show that 58% of respondents from companies across various industries expect to spend more on hotel accommodation in 2012 than in 2011, while 35% expect to spend similar amounts on hotel stays.
  • Overall, 42% of survey respondents rated mid-scale hotels as the type of hotel they expect to stay in over the next 12 months, while a further 21% selected economy and budget hotels and 15% selected up-scale hotels as the hotel type they are expected to visit. 
  • Business traveler respondents favor the provision of technological features such as high-speed internet, Wi-Fi technology, flat-screen televisions, satellite televisions and electronic keys when choosing a hotel.
  • In total, 81% of business traveler respondents consider reduced use of plastic materials and 76% of respondents consider solar energy water heating as features that should be implemented for a hotel to be perceived as environmentally friendly.
Table of content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Executive Summary

3 Hotel Visits and Expenditure
3.1 Average Length of Stay at Business Hotels
3.1.1 Average length of stay at business hotels age
3.1.2 Average length of stay at business hotels company turnover
3.2 Expenditure on Hotel Accommodation
3.2.1 Expenditure on hotel accommodation age
3.2.2 Expenditure on hotel accommodation company turnover
3.2.3 Expenditure on hotel accommodation industry type
3.3 Change in Expenditure on Hotel Accommodation
3.3.1 Change in expenditure on hotel accommodation age
3.3.2 Change in expenditure on hotel accommodation company turnover

4 Trends in Business Travel
4.1 Popular Hotel Types
4.1.1 Popular hotel type age
4.1.2 Popular hotel type company turnover
4.2 Finest Hotel Destinations
4.2.1 Finest hotel destinations age
4.2.2 Finest hotel destinations company turnover
4.3 Preferred Modes of Hotel Selection
4.3.1 Preferred modes of hotel selection age
4.3.2 Preferred modes of hotel selection company turnover
4.4 Key Channels for Research
4.4.1 Key channels for research age
4.4.2 Key channels for research company turnover

5 Expectations of Green Initiatives
5.1 Importance of Green Certifications
5.1.1 Importance of green certified hotel age
5.1.2 Importance of green certified hotel company turnover
5.2 Customer Expectations of Key Sustainable Facilities
5.2.1 Customer expectations of key sustainable facilities age
5.2.2 Customer expectations of key sustainable facilities company turnover
5.3 Critical Social Responsibility Initiatives
5.3.1 Critical social responsibility initiatives age
5.3.2 Critical social responsibility initiatives company turnover
5.3.3 Critical social responsibility initiatives industry type

6 Expectations of Key Technological Initiatives
6.1 Chief Technology Features
6.1.1 Chief technology features age
6.1.2 Chief technology features company turnover
6.2 Key Website Features Influencing Online Reservations
6.2.1 Key website features influencing online reservations age
6.2.2 Key website features influencing online reservations company turnover
6.3 Importance of Mobile Technology Services
6.3.1 Importance of mobile technology services age
6.3.2 Importance of mobile technology services company turnover

7 Future Developments for Business Growth
7.1 Key Drivers for Repeat Visits
7.1.1 Key drivers for repeat visits age
7.1.2 Key drivers for repeat visits company turnover
7.2 Popularity of Promotional Offers
7.2.1 Popularity of promotional offers age
7.2.2 Popularity of promotional offers company turnover
7.3 Industry Leaders

8 Appendix
8.1 Full Survey Results
8.1 Methodology
8.2 Contact Us
8.3 About Timetric
8.4 Disclaime

List of Tables

Table 1: Total Indian Hotel Industry Business Travelers Survey Respondents by Industry Type (%), 2011
Table 2: Total Indian Hotel Industry Business Travelers Survey Respondents by Age Group (%), 2011
Table 3: Total Indian Hotel Industry Business Travelers Survey Respondents by Company Turnover (%), 2011
Table 4: Average Stay at Business Hotels by All Respondents (%), 2011
Table 5: Average Stay at Business Hotels by Age (%), 2011
Table 6: Average Stay at Business Hotels by Company Turnover (%), 2011
Table 7: Expenditure on Hotel Accommodation by All Respondents (%), 2011
Table 8: Expenditure on Hotel Accommodation by Age (%), 2011
Table 9: Expenditure on Hotel Accommodation by Company Turnover (%), 2011
Table 10: Expenditure on Hotel Accommodation by Industry Type (%), 2011
Table 11: Change in Expenditure on Hotel Accommodation by All Respondents (%), 20112012
Table 12: Change in Expenditure on Hotel Accommodation by Age (%), 20112012
Table 13: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 20112012
Table 14: Popular Hotel Type by All Respondents (%), 2012
Table 15: Popular Hotel Type by Age (%), 2012
Table 16: Popular Hotel Type by Company Turnover (%), 2012
Table 17: Finest Hotel Destinations by All Respondents (%), 2011
Table 18: Finest Hotel Destinations by Age (%), 2011
Table 19: Finest Hotel Destinations by Company Turnover (%), 2011
Table 20: Preferred Modes of Hotel Selection by All Respondents (%), 2011
Table 21: Preferred Modes of Hotel Selection by Age (%), 2011
Table 22: Preferred Modes of Hotel Selection by Company Turnover (%), 2011
Table 23: Key Channels for Research by All Respondents (%), 2011
Table 24: Key Channels for Research by Age (%), 2011
Table 25: Key Channels for Research by Company Turnover (%), 2011
Table 26: Importance of Green Certified Hotels by All Respondents (%), 2011
Table 27: Importance of Green Certified Hotels by Age (%), 2011
Table 28: Importance of Green Certified Hotels by Company Turnover (%), 2011
Table 29: Customer Expectations of Key Sustainable Facilities by All Respondents (%), 2011
Table 30: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
Table 31: Customer Expectations of Key Sustainable Facilities by Company Turnover (%), 2011
Table 32: Critical Social Responsibility Initiatives by All Respondents (%), 2011
Table 33: Critical Social Responsibility Initiatives by Age (%), 2011
Table 34: Critical Social Responsibility Initiatives by Company Turnover (%), 2011
Table 35: Critical Social Responsibility Initiatives: Industry Type (%), 2011
Table 36: Chief Technology Features by All Respondents (%), 2011
Table 37: Chief Technology Features by Age (%), 2011
Table 38: Chief Technology Features by Company Turnover (%), 2011
Table 39: Key Website Features Influencing Online Reservations by All Respondents (%), 2011
Table 40: Key Website Features Influencing Online Reservations by Age (%), 2011
Table 41: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011
Table 42: Importance of Mobile Technology Services by All Respondents (%), 2011
Table 43: Importance of Mobile Technology Services by Age (%), 2011
Table 44: Importance of Mobile Technology Services by Company Turnover (%), 2011
Table 45: Key Drivers for Repeat Visits by All Respondents (%), 2011
Table 46: Key Drivers for Repeat Visits by Age (%), 2011
Table 47: Key Drivers for Repeat Visits by Company Turnover (%), 2011
Table 48: Popularity of Promotional Offers by All Respondents (%), 2011
Table 49: Popularity of Promotional Offers by Age (%), 2011
Table 50: Popularity of Promotional Offers by Company Turnover (%), 2011
Table 51: Leading Companies in the Indian Hotel Industry
Table 52: Survey Results Closed Questions

List of Figures

Figure 1: Average Stay at Business Hotels by All Respondents (%), 2011
Figure 2: Average Stay at Business Hotels by Age (%), 2011
Figure 3: Average Stay at Business Hotels by Company Turnover (%), 2011
Figure 4: Expenditure on Hotel Accommodation by All Respondents (%), 2011
Figure 5: Expenditure on Hotel Accommodation by Age (%), 2011
Figure 6: Expenditure on Hotel Accommodation by Company Turnover (%), 2011
Figure 7: Change in Expenditure on Hotel Accommodation by All Respondents (%), 20112012
Figure 8: Change in Expenditure on Hotel Accommodation by Age (%), 20112012
Figure 9: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 20112012
Figure 10: Popular Hotel Type by All Respondents (%), 2012
Figure 11: Popular Hotel Type by Age (%), 2012
Figure 12: Popular Hotel Type by Company Turnover (%), 2012
Figure 13: Finest Hotel Destinations by All Respondents (%), 2011
Figure 14: Finest Hotel Destinations by Age (%), 2011
Figure 15: Finest Hotel Destinations by Company Turnover (%), 2011
Figure 16: Preferred Modes of Hotel Selection by All Respondents (%), 2011
Figure 17: Preferred Modes of Hotel Selection by Age (%), 2011
Figure 18: Preferred Modes of Hotel Selection by Company Turnover (%), 2011
Figure 19: Key Channels for Research by All Respondents (%), 2011
Figure 20: Key Channels for Research by Age (%), 2011
Figure 21: Key Channels for Research by Company Turnover (%), 2011
Figure 22: Importance of Green Certified Hotels by All Respondents (%), 2011
Figure 23: Importance of Green Certified Hotels by Age (%), 2011
Figure 24: Importance of Green Certified Hotels by Company Turnover (%), 2011
Figure 25: Customer Expectations of Key Sustainable Facilities by All Respondents (%), 2011
Figure 26: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
Figure 27: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
Figure 28: Critical Social Responsibility Initiatives by All Respondents (%), 2011
Figure 29: Critical Social Responsibility Initiatives by Age (%), 2011
Figure 30: Critical Social Responsibility Initiatives by Company Turnover (%), 2011
Figure 31: Chief Technology Features by All Respondents (%), 2011
Figure 32: Chief Technology Features by Company Turnover (%), 2011
Figure 33: Key Website Features Influencing Online Reservations by All Respondents (%), 2011
Figure 34: Key Website Features Influencing Online Reservations by Age (%), 2011
Figure 35: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011
Figure 36: Importance of Mobile Technology Services by All Respondents (%), 2011
Figure 37: Importance of Mobile Technology Services by Age (%), 2011
Figure 38: Importance of Mobile Technology Services by Company Turnover (%), 2011
Figure 39: Key Drivers for Repeat Visits by All Respondents (%), 2011
Figure 40: Key Drivers for Repeat Visits by Age (%), 2011
Figure 41: Key Drivers for Repeat Visits by Company Turnover (%), 2011
Figure 42: Popularity of Promotional Offers by All Respondents (%), 2011
Figure 43: Popularity of Promotional Offers by Age (%), 2011
Figure 44: Popularity of Promotional Offers by Company Turnover (%), 2011

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