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Indian Dairy Market Report & Forecasts 2012-2017

Publisher Name » IMARC
Published Date » 2012-01-25
No. Of Pages » 156


As the world’s largest producer and consumer of milk products, India represents one of the world’s most lucrative dairy markets. IMARC Group, one of the world’s leading research and advisory firms, finds in its new report entitled “Indian Dairy Market Report & Forecasts 2012-2017” that driven by a strong growth in both urban and rural demands, the market for milk products in India is expected to surpass US$ 163 Billion by 2017. 

This study, an updated and far more extensive and analytical version of our popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market.

The first section quantifies the Indian dairy market into fourteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.  

What we have achieved in this report:

  • Comprehensive situation analysis of the Indian dairy market and its dynamics: 
Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:

  • Drivers and challenges in each market
  • Historical, current & future sales trends (2006 - 2017)
  • Historical, current & future volume trends (2006 - 2017)
  • Historical, current & future price trends (2006 - 2017)
  • Size and analysis of the organized and unorganized markets
  • Structure of the market
  • Key players and products available in these markets
Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain an insight into the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

  • Buying behavior
  • Price sensitivity
  • Nutritional requirements
  • Consumer awareness of value added products
  • Brand loyalty and switching trends
  • Potential of value added dairy products in India
  • Understanding the current landscape of natural colouration in dairy products
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:
  • Size of the natural colouration market in India
  • Key drivers and challenges in the market
  • Usage of natural colouration in dairy products  
Information Sources:

Information has been sourced from both primary and secondary sources:

  • Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.
  • Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.
Table Of Content

1. Research Methodology & Market Definitions

2. Executive Summary

3. Indian Dairy Industry: Milk Production & Consumption
3.1 Current Milk Production & Consumption Trends
3.2 Milk Production by State
3.3 Milk Production & Consumption Forecast

4. Indian Dairy Industry: Market Landscape
4.1 Current Market Trends & Forecast
4.2 Primary Dairy Market
4.2.1 Liquid Milk
4.2.1.1 Current Trends
4.2.1.2 Competitive Landscape
4.2.1.3 Market Forecast
4.2.2 UHT Milk
4.2.2.1 Current Trends
4.2.2.2 Competitive Landscape
4.2.2.3 Market Forecast
4.2.3 Curd/Yoghurt
4.2.3.1 Current Trends
4.2.3.2 Competitive Landscape
4.2.3.3 Market Forecast
4.2.4 Cheese
4.2.4.1 Current Trends
4.2.4.2 Competitive Landscape
4.2.4.3 Market Forecast
4.2.5 Butter
4.2.5.1 Current Trends
4.2.5.2 Competitive Landscape
4.2.5.3 Market Forecast
4.2.6 Ghee
4.2.6.1 Current Trends
4.2.6.2 Competitive Landscape
4.2.6.3 Market Forecast
4.2.7 Paneer (Cottage Cheese)
4.2.7.1 Current Trends
4.2.7.2 Competitive Landscape
4.2.7.3 Market Forecast
4.2.1 Khoya
4.2.1.1 Current Trends
4.2.1.2 Competitive Landscape
4.2.1.3 Market Forecast
4.3 Secondary Dairy Market
4.3.1 Skimmed Milk Powder
4.3.1.1 Current Trends
4.3.1.2 Competitive Landscape
4.3.1.3 Market Forecast
4.3.2 Tea
4.3.2.1 Current Trends
4.3.2.2 Competitive Landscape
4.3.2.3 Market Forecast
4.3.3 Coffee
4.3.3.1 Current Trends
4.3.3.2 Competitive Landscape
4.3.3.3 Market Forecast
4.3.4 Dairy Whiteners
4.3.4.1 Current Trends
4.3.4.2 Competitive Landscape
4.3.4.3 Market Forecast
4.3.5 Infant Nutrition
4.3.5.1 Current Trends
4.3.5.2 Competitive Landscape
4.3.5.3 Market Forecast
4.3.6 Malted Foods
4.3.6.1 Current Trends
4.3.6.2 Competitive Landscape
4.3.6.3 Market Forecast
4.3.7 Ice Cream
4.3.7.1 Current Trends
4.3.7.2 Competitive Landscape
4.3.7.3 Market Forecast

5. Indian Dairy Industry: Foreign Trade
5.1 Imports
5.2 Exports

6. The Indian Market for Health & Wellness Foods
6.1 Key Factors Driving the Health & Wellness Foods Market in India
6.2 Current Landscape of the Health & Wellness Foods Market in India

7. Fortification of Dairy Products in India
7.1 Current Scenario
7.2 Awareness & Acceptance Levels of Fortified Dairy Products in India
7.2.1 Popularity of Packaged Dairy Products is High Among Urban Households
7.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products
7.2.3 Fortified Products are Popular Only in Selected Dairy Categories
7.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive
7.2.5 There is a Good Potential for Personalized Dairy Products
7.2.6 Survey Conclusions

8. Indian Dairy Industry: Usage of Natural Colouration
8.1 Natural Colouration in the Food Industry:  Global Scenario
8.2 Natural Colouration in the Food Industry:  Indian Scenario
8.3 Natural Colouration Trends in the Dairy Industry

9. Indian Dairy Industry: Regulations & Marketing
9.1 Regulatory Framework
9.2 Government Initiatives
9.3 Duties
9.4 Distribution & Logistics
9.5 Strategies for Market Entry

10. Indian Dairy Industry: Key Drivers & Challenges
10.1 Drivers
10.2 Challenges

11. Indian Dairy Industry: Key Player Profiles
11.1 Amul
11.2 Mother Dairy Fruits & Vegetables Pvt Limited
11.3 Nestle India Limited
11.4 Britannia Industries Limited
11.5 Hindustan Unilever Limited
11.6 Karnataka Co-operative Milk Producers Federation Limited
11.7 Hatsun Agro Product Limited

List of Tables


Table 1 1: India - Dairy Market Definition
Table 2 1: India - Executive Summary - Primary Dairy Market, 2011 & 2017
Table 2 2: India - Executive Summary - Secondary Dairy Market, 2011 & 2017
Table 2 3: India - Dairy Market, Natural Colouration Trends
Table 3 1: India -  Milk Production - Volume Breakup by State (in 000’ Metric Tons), 2005-06 - 2010-11
Table 4 1: India - Primary Dairy Market, 2011 & 2017
Table 4 2: India - Secondary Dairy Market, 2011 & 2017
Table 4 3: India - Liquid Milk Market - Key Players & Brands
Table 4 4: India - UHT Milk Market - Key Players & Brands
Table 4 5: India - Curd/Yoghurt Market - Key Players & Brands
Table 4 6: India - Cheese Market - Key Players & Brands
Table 4 7: India - Butter Market - Key Players & Brands
Table 4 8: India - Ghee Market - Key Players & Brands
Table 4 9: India - Paneer Market - Key Players & Brands
Table 4 10: India -  Coffee Market - Market by Region (in Metric Tons), 2003 & 2009
Table 4 11: India - Weaning Foods Market - Key Brands
Table 4 12: India - Infant Milk Market - Key Brands
Table 4 13: India - Malt Beverage Market - List of Key Players & Brands
Table 4 14: India - Ice Cream Market - Sales by Region (in %), 2009
Table 5 1: India - Dairy Market - Import Value Breakup by Product (in INR Million), 2005-06 -  2011-12
Table 5 2: India - Dairy Market - Import Volume Breakup by Product (in Metric Tons), 2005-06 -  2011-12
Table 5 3: India - Dairy Market - Export Value Breakup by Product (in INR Million), 2005-06 -  2011-12
Table 5 4: India - Dairy Market - Export Volume Breakup by Product (in Metric Tons), 2005-06 -  2011-12
Table 8 1: Key Natural Ingredients & their Colours
Table 8 2: India - Dairy Market, Natural Colouration Trends
Table 9 1: India - Import Duties on Various Dairy Products

List of Figures


Figure 3 1: India - Total Milk Production (in Million Metric Tons), 2010-11 - 2011-12
Figure 3 2: India - Total Milk Consumption (in Million Metric Tons), 2010-11 - 2011-12
Figure 3 3: India - Total Milk Production Forecast (in Million Metric Tons), 2012-13 - 2020-21
Figure 3 4: India - Total Milk Consumption Forecast (in Million Metric Tons), 2012-13 - 2020-21
Figure 4 1: India - Dairy Market (in Billion INR), 2008 - 2011
Figure 4 2: India - Breakup of Organized & Unorganized Dairy Market (in % ), 2008 - 2011 
Figure 4 3: India - Dairy Market Forecast (in Billion INR), 2012 - 2017
Figure 4 4: India - Breakup of Organized & Unorganized Dairy Market Forecast (in %), 2012 - 2017
Figure 4 5: India - Liquid Milk* Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 6: India - Liquid Milk* Market - Sales Volume (in Billion Litres), 2006 - 2011
Figure 4 7: India - Liquid Milk Market - Price Trends (in INR per Litre), 2006 - 2011
Figure 4 8: India - Liquid Milk Market - Breakup of Organized & Unorganized Sales (in %),
Figure 4 9: India - Liquid Milk* Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 10: India - Liquid Milk* Market Forecast - Sales Volume (in Billion Liters),
Figure 4 11: India - Liquid Milk Market Forecast - Price Trends (in INR per Litre), 2012 - 2017
Figure 4 12: India - Liquid Milk Market Forecast - Breakup of Organized & Unorganized Sales (in %), 2012 - 2017
Figure 4 13: India - UHT Milk Market - Sales Volume (in Million Litres), 2009 - 2011
Figure 4 14: India - UHT Milk Market - Sales Value (in Million INR), 2009 - 2011
Figure 4 15: India - UHT Milk Market - Price Trends (in INR per Litre), 2009 -  2011
Figure 4 16: India - UHT Milk Market Forecast - Sales Volume (in Million Litres), 2012 - 2017
Figure 4 17: India - UHT Milk Market Forecast - Sales Value (in Million INR), 2012 - 2017
Figure 4 18: India - UHT Milk Market Forecast - Price Trends (in INR per Litre), 2012 - 2017
Figure 4 19: India - Curd Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 20: India - Curd Market - Sales Volume (in 000’ Metric Tons), 2006 - 2011
Figure 4 21: India - Curd Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 22: India - Curd Market - Breakup of Organized & Unorganized Sales (in %),  2006 - 2011
Figure 4 23: India - Curd Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 24: India - Curd Market Forecast - Sales Volume (in 000 Metric Tons), 2012 -2017
Figure 4 25: India - Curd Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 26: India - Curd Market Forecast - Breakup of Organized & Unorganized Sales (in %), 2012 - 2017
Figure 4 27: India - Cheese Market- Sales Value (in Billion INR), 2006 - 2011
Figure 4 28: India - Cheese Market - Sales Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 29: India - Cheese Market Breakup by Region (in %), 2011
Figure 4 30: India - Cheese Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 31: India - Cheese Market - Value Share of Key Brands (in %), 2011
Figure 4 32: India - Cheese Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 33: India - Cheese Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 34: India - Cheese Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 35: India - Butter Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 36: India - Butter Market - Sales Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 37: India - Butter Market - Breakup of Organized & Unorganized Sales (in %), 2006 - 2011
Figure 4 38: India - Butter Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 39: India - Butter Market Forecast- Sales Value (in Billion INR), 2012 - 2017
Figure 4 40: India - Butter Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 41: India - Butter Market Forecast - Breakup of Organized & Unorganized Sales (in %),  2012 - 2017
Figure 4 42: India - Butter Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 43: India - Ghee Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 44: India - Ghee Market - Sales Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 45: India - Ghee Market - Breakup of Organized & Unorganized Sales (in %),  2006 - 2011 
Figure 4 46: India - Ghee Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 47: India - Ghee Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 48: India - Ghee Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 49: India - Ghee Market Forecast - Breakup of Organized & Unorganized Sales (in %), 2012 - 2017
Figure 4 50: India - Ghee Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 51: India - Paneer Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 52: India - Paneer Market - Sales Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 53: India - Paneer Market - Breakup of Organized & Unorganized Sales (in %), 2006 - 2011
Figure 4 54: India - Paneer Market - Price Trend (in INR per Kilogram), 2006 - 2011
Figure 4 55: India - Paneer Market - Share of Key Brands (in %), 2011
Figure 4 56: India - Paneer Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 57: India - Paneer Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 58: India - Paneer Market Forecast - Breakup of Organized & Unorganized Sales (in %), 2012 - 2017
Figure 4 59: India - Paneer Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 60: India - Khoya Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 61: India - Khoya Market - Sales Volume (in 000’ Metric Tons), 2006 - 2011
Figure 4 62: India - Khoya Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 63: India - Khoya Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 64: India - Khoya Market Forecast - Sales Volume (in 000’ Metric Tons), 2012 - 2017
Figure 4 65: India - Khoya Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 66: India - Skimmed Milk Powder Market - Production Volume (Based on Government Statistics) (in 000 Metric Tons), 2006 - 2011
Figure 4 67: India - Skimmed Milk Powder Market - Production Volume (Based on Industry Stakeholders) (in 000 Metric Tons), 2008 - 2011
Figure 4 68: India - Skimmed Milk Powder Market - Consumption Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 69: India - Skimmed Milk Powder Market - Consumption Value (in Billion INR), 2006 - 2011
Figure 4 70: India - Skimmed Milk Powder Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 71: India - Skimmed Milk Powder Market - Value Share of Various Segments (in %), 2010 - 11
Figure 4 72: India - Skimmed Milk Powder Market Forecast - Production Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 73: India - Skimmed Milk Powder Market Forecast - Consumption Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 74: India - Skimmed Milk Powder Market Forecast - Consumption Value (in Billion INR), 2012 - 2017
Figure 4 75: India - Skimmed Milk Powder Market Forecast - Price Trends (in INR per Kilogram), 2012 - 2017
Figure 4 76: India - Tea Market - Sales Value (in Billion INR), 2008 - 2011
Figure 4 77: India - Tea Market - Breakup of Organized & Unorganized Sales (in %), 2008 - 2011
Figure 4 78: India - Tea Market - Volume Share of Key Players (in %), 2011
Figure 4 79: India - Tea Market - Value Share of Key Players (in %), 2011
Figure 4 80: India - Tea Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 81: India - Tea Market Forecast - Breakup of Organized & Unorganized Sales (in %), 2012 - 2017
Figure 4 82: India - Coffee Market* - Sales Value (in Billion INR), 2008 - 2011
Figure 4 83: India –Coffee Market - Value Share of Key Players (in %), 2009
Figure 4 84: India –Coffee Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 85: India - Dairy Whitener Market - Sales Volume (in 000’ Metric Tons), 2006 - 2011
Figure 4 86: India - Dairy Whitener Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 87: India - Dairy Whitener Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 88: India - Dairy Whitener Market - Value Share of Key Brands (in %), 2008
Figure 4 89: India - Dairy Whitener Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 90: India - Dairy Whitener Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 91: India - Dairy Whitener Market Forecast - Price Trends (in INR per Kilogram), 2012 -2017
Figure 4 92: India - Infant Nutrition Market - Sales Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 93: India - Infant Nutrition Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 94: India - Infant Nutrition Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 95: India - Infant Nutrition Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 96: India - Infant Nutrition Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 97: India - Infant Nutrition Market Forecast - Price Trends (in INR per Kilogram), 2012 -2017
Figure 4 98: India - Malt Beverage Market - Sales Volume (in 000 Metric Tons), 2006 - 2011
Figure 4 99: India - Malt Beverage Market - Sales Value (in Billion INR), 2006 - 2011
Figure 4 100: India - Malt Beverage Market - Price Trends (in INR per Kilogram), 2006 - 2011
Figure 4 101: India - Malt Beverage Market - Share of White & Brown Beverages (in %), 2009
Figure 4 102: India - Malt Beverage Market - Sales Share of Key Brands (in %), 2008
Figure 4 103: India - Malt Beverage Market Forecast - Sales Volume (in 000 Metric Tons), 2012 - 2017
Figure 4 104: India - Malt Beverage Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 105: India - Malt Beverage Market Forecast - Price Trends (in INR per Kilogram), 2012 -2017
Figure 4 106: India - Ice Cream Market - Sales Value (in Billion INR), 2008 - 2011
Figure 4 107: India - Ice Cream Market - Breakup of Organized & Unorganized Sales (in %), 2008 - 2011
Figure 4 108: India - Ice Cream Market - Volume Share by Category (in %), 2005 & 2009
Figure 4 109: India - Ice Cream Market - Value Share of Key Players (in %), 2009
Figure 4 110: India - Ice Cream Market Forecast - Sales Value (in Billion INR), 2012 - 2017
Figure 4 111: India - Ice Cream Market Forecast - Breakup of Organized & Unorganized Sales (in %), 2012 - 2017
Figure 6 1: India - Health & wellness Food Categories
Figure 6 2: India - Breakup of Urban & Rural Population (in Million), 2006, 2011, 2016 & 2021
Figure 6 3: India - Growth of Different Types of Packaged Foods (in %), 2008
Figure 6 4: India - Prevalence of Various lifestyle Diseases (in Millions), 2010 & 2015
Figure 6 5: India - Health & Wellness Market (in Billion INR), 2008 - 2011
Figure 6 6: India - Health & Wellness Market - Value Share by Category, (in %), 2008
Figure 6 7: India - Health & Wellness Market Forecast (in Billion INR), 2012 - 2017
Figure 7 1: Dairy Products Consumption Pattern Breakup (Local, Branded, both Local & Branded)
Figure 7 2: Importance of Price as a Purchasing Factor
Figure 7 3: Importance of Nutrition as a Purchasing Factor
Figure 7 4: Importance of Taste as a Purchasing Factor
Figure 7 5: Importance of Brand as a Purchasing Factor
Figure 7 6: Level of Significance for Nutrition, Price, Brand and Taste.
Figure 7 7: Penetration of Fortified Dairy Products, (in %)
Figure 7 8: Consumer Preference Between Normal & Fortified Dairy Products, (in %)
Figure 7 9: Price That Consumers are Willing to Pay for Fortified Dairy Products, (in %)
Figure 7 10: Preference between Tailor-Made & General Products
Figure 8 1: Global:  Natural & Synthetic Food Colours Market - Sales Value (in Billion INR), 2008 - 2011
Figure 8 2: Global: Natural Colours Market - Value Share by Region, (in %), 2009
Figure 8 3: Global - Natural & Synthetic Food Colours Market Forecast (in Billion INR), 2012 - 2017
Figure 8 4: India - Natural Food Colours Market - Sales Value (in Million INR), 2008 - 2011
Figure 8 5: India - Natural Food Colours Market Forecast –Sales Value (in Million INR), 2012 - 2017
Figure 10 1: India - Population (in Billion), 2011 & 2018
Figure 10 2: Rising Incomes in India, 2005 & 2013
Figure 10 3: India - Dairy Market - Value Penetration of the Organized Sector in Key Dairy Categories, (In %), 2011 & 2017
Figure 11 1: GCMMF - Annual Turnover (in Billion INR), 2005-06 - 2010-11
Figure 11 2: Mother Dairy - Annual Turnover (in Billion INR), 2005-06 - 2010-11
Figure 11 3: Nestlé India Limited - Annual Turnover (in Billion INR), 2005-06 - 2010-11
Figure 11 4: Britannia Industries Limited - Annual Turnover (in Billion INR), 2005-06 - 2010-11
Figure 11 5: Hindustan Unilever Limited - Annual Turnover (in Billion INR), 2008-09 - 2010-11
Figure 11 6: Karnataka Cooperative Milk Producers Federation’ Limited - Annual  Turnover (in Billion INR), 2008-09 - 2010-11
Figure 11 7: Hatsun Agro Products Limited - Annual Turnover (in Billion INR), 2005-06 - 2010-11

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