Synopsis
Analysis of opinions drawn from leading mining industry executives
The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013

Summary
This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading mining industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the mining industry. The report also identifies the most significant strategies that mining industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The opinions and forward looking statements of 250 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
The report provides insights into the marketing needs of mining industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy
This report will help you to drive revenues by understanding future product investment areas and growth regions.
This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Mining Industry 2012: Marketing and Sales Behaviors and Strategies
2.1 Global Mining Industry 2012: Key Marketing Aims of Suppliers
2.1.1 Key marketing aims of suppliers
2.1.2 Key marketing aims of suppliers by region
2.1.3 Key marketing aims of suppliers by company turnover
2.1.4 Key marketing aims of suppliers by revenue growth expectations
2.2 Global Mining Industry: Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by region
2.2.3 Amendments to marketing activities by company turnover
2.3 Global Mining Industry: Use of New Media for Business Prospects
2.3.1 Use of new media by suppliers
2.3.2 Use of new media by region
2.3.3 Use of new media by company turnover
2.4 Global Mining Industry: Critical Factors for Choosing a Marketing Agency
2.4.1 Critical factors for choosing a marketing agency by region
2.4.2 Critical factors for choosing a marketing agency by company turnover
3 Appendix
3.1 Global Mining Industry Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables

Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012
Table 8: Key Marketing Aims: Global Mining Industry Suppliers (%), 2012
Table 9: Amendments to Marketing Activities: Global Mining Industry Suppliers (%), 2012
Table 10: Global Mining Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Table 11: Global Mining Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Table 12: Use of New Media by Global Mining Industry Suppliers (%), 2012
Table 13: Global Mining Industry Suppliers: Use of New Media by Region (%), 2012
Table 14: Global Mining Industry Suppliers: Use of New Media by Turnover (%), 2012
Table 15: Critical Factors for Choosing a Marketing Agency: Global Mining Industry Suppliers (%), 2010-2012
Table 16: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Table 17: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012
Table 18: Survey Results - Closed Questions

List of Figures

Figure 1: Key Marketing Aims: Global Mining Industry Suppliers (%), 2012
Figure 2: Global Mining Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 3: Global Mining Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 4: Global Mining Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
Figure 5: Amendments to Marketing Activities: Global Mining Industry Suppliers (%), 2012
Figure 6: Global Mining Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Figure 7: Global Mining Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Figure 8: Use of New Media by Global Mining Industry Suppliers (%), 2012
Figure 9: Global Mining Industry Suppliers: Use of New Media by Region (%), 2012
Figure 10: Global Mining Industry Suppliers: Use of New Media by Turnover (%), 2012
Figure 11: Critical Factors for Choosing a Marketing Agency: Global Mining Industry Suppliers (%), 2010-2012
Figure 12: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Figure 13: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012