Marketing and Sales Behaviors and Strategies in the Pharmaceutical Industry - 2012-2013 : Survey Brief
Publisher Name » ICD Research
Published Date » 2012-06-13
No. Of Pages » 49
Synopsis
Analysis of opinions drawn from leading pharmaceutical industry executives
The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013
Summary
This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading pharmaceutical industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the pharmaceutical industry. The report also identifies the most significant strategies that pharmaceutical industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.
Scope
The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
The report provides insights into the marketing needs of pharmaceutical industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
The report examines current practices and provides future expectations for the industry over the next 12-24 months.
Reasons To Buy
This report will help you to drive revenues by understanding future product investment areas and growth regions.
This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.
Analysis of opinions drawn from leading pharmaceutical industry executives
The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013
Summary
This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading pharmaceutical industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the pharmaceutical industry. The report also identifies the most significant strategies that pharmaceutical industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.
Scope
The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
The report provides insights into the marketing needs of pharmaceutical industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
The report examines current practices and provides future expectations for the industry over the next 12-24 months.
Reasons To Buy
This report will help you to drive revenues by understanding future product investment areas and growth regions.
This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.
1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Pharmaceutical Industry
1.4.1 Profile of buyer respondents: global pharmaceutical industry
1.4.2 Profile of supplier respondents: global pharmaceutical industry
2 Marketing and Sales Behaviors and Strategies in 2012-2013
2.1 Key Marketing Aims for 2012-2013: Global Pharmaceutical Industry Suppliers
2.1.1 Key marketing aims by region: global pharmaceutical industry suppliers
2.1.2 Key marketing aims by company turnover: global pharmaceutical industry suppliers
2.1.3 Key marketing aims by revenue growth expectations: global pharmaceutical industry suppliers
2.2 Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by region: global pharmaceutical industry suppliers
2.2.2 Amendments to marketing activities by company turnover: global pharmaceutical industry suppliers
2.3 Use of New Media for Business Prospects: Global Pharmaceutical Industry Suppliers
2.3.1 Use of new media by region: global pharmaceutical industry suppliers
2.3.2 Use of new media by company turnover: global pharmaceutical industry suppliers
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors for choosing a marketing agency by region
2.4.2 Critical success factors for choosing a marketing agency by company turnover: global pharmaceutical industry suppliers
3 Appendix
3.1 Global Pharmaceutical Industry Survey Results - Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
Table 2: Global Pharmaceutical Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Pharmaceutical Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Pharmaceutical Industry Buyer Respondents by Region (%), 2012
Table 5: Global Pharmaceutical Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Pharmaceutical Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Pharmaceutical Industry Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012
Table 9: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 10: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 11: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 12: Use of New Media by Suppliers: Global Pharmaceutical Industry (%),2012
Table 13: Use of New Media by Region: Global Pharmaceutical Industry (%),2012
Table 14: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%),2012
Table 15: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Table 16: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Table 17: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Table 18: Survey Results - Closed Questions
Figure 2: Key Marketing Aims by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 3: Key Marketing Aims by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 4: Key Marketing Aims by Revenue Growth Expectations: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 5: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 6: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 7: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 8: Use of New Media by Suppliers: Global Pharmaceutical Industry (%), 2012
Figure 9: Use of New Media by Region: Global Pharmaceutical Industry (%), 2012
Figure 10: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%), 2012
Figure 11: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 12: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 13: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Pharmaceutical Industry
1.4.1 Profile of buyer respondents: global pharmaceutical industry
1.4.2 Profile of supplier respondents: global pharmaceutical industry
2 Marketing and Sales Behaviors and Strategies in 2012-2013
2.1 Key Marketing Aims for 2012-2013: Global Pharmaceutical Industry Suppliers
2.1.1 Key marketing aims by region: global pharmaceutical industry suppliers
2.1.2 Key marketing aims by company turnover: global pharmaceutical industry suppliers
2.1.3 Key marketing aims by revenue growth expectations: global pharmaceutical industry suppliers
2.2 Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by region: global pharmaceutical industry suppliers
2.2.2 Amendments to marketing activities by company turnover: global pharmaceutical industry suppliers
2.3 Use of New Media for Business Prospects: Global Pharmaceutical Industry Suppliers
2.3.1 Use of new media by region: global pharmaceutical industry suppliers
2.3.2 Use of new media by company turnover: global pharmaceutical industry suppliers
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors for choosing a marketing agency by region
2.4.2 Critical success factors for choosing a marketing agency by company turnover: global pharmaceutical industry suppliers
3 Appendix
3.1 Global Pharmaceutical Industry Survey Results - Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
List of Tables
Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2012Table 2: Global Pharmaceutical Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Pharmaceutical Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Pharmaceutical Industry Buyer Respondents by Region (%), 2012
Table 5: Global Pharmaceutical Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Pharmaceutical Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Pharmaceutical Industry Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012
Table 9: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 10: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 11: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 12: Use of New Media by Suppliers: Global Pharmaceutical Industry (%),2012
Table 13: Use of New Media by Region: Global Pharmaceutical Industry (%),2012
Table 14: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%),2012
Table 15: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Table 16: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Table 17: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Table 18: Survey Results - Closed Questions
List of Figures
Figure 1: Key Marketing Aims: Global Pharmaceutical Industry Suppliers (%), 2012Figure 2: Key Marketing Aims by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 3: Key Marketing Aims by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 4: Key Marketing Aims by Revenue Growth Expectations: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 5: Amendments to Marketing Activities: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 6: Amendments to Marketing by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 7: Amendments to Marketing by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Figure 8: Use of New Media by Suppliers: Global Pharmaceutical Industry (%), 2012
Figure 9: Use of New Media by Region: Global Pharmaceutical Industry (%), 2012
Figure 10: Use of New Media by Company Turnover: Global Pharmaceutical Industry (%), 2012
Figure 11: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 12: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 13: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
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