Motorcycles - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Motorcycles industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

• Contains an executive summary and data on value, volume and segmentation
• Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
• Includes a five-year forecast of the industry

Highlights

The motorcycles industry within the NAFTA countries had a total market value of $6,660 million in 2010.

Mexico was the fastest growing country, with a negative CAGR of 4.3% over the 200610 period.

The US is the leading country among the NAFTA bloc, with market revenues of $4,508.1 million in 2010.

The US is expected to lead the Motorcycles industry in the NAFTA bloc, with a value of $5,335.2 million in 2015.

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension, and/or has a step-through chassis, thus depending on its engine capacity a scooter may fall into either moped or motorcycle category.) Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2010 exchange rates.

TABLE OF CONTENTS

ABOUT DATAMONITOR 2

INTRODUCTION 12
What is this report about? 12
Who is the target reader? 12
Definitions 12

NAFTA COUNTRIES MOTORCYCLES INDUSTRY OUTLOOK 13

MOTORCYCLES IN CANADA 19
Market overview 19
Market value 20
Market volume 21
Market segmentation I 22
Market segmentation II 23
Market share 24
Five forces analysis 25
Leading companies 32
Market forecasts 50
Macroeconomic indicators 52

MOTORCYCLES IN MEXICO 54
Market overview 54
Market value 55
Market volume 56
Market segmentation I 57
Market segmentation II 58
Market share 59
Five forces analysis 60
Leading companies 67
Market forecasts 82
Macroeconomic indicators 84

MOTORCYCLES IN THE UNITED STATES 86
Market overview 86
Market value 87
Market volume 88
Market segmentation I 89
Market segmentation II 90
Market share 91
Five forces analysis 92
Leading companies 99
Market forecasts 116
Macroeconomic indicators 118

APPENDIX 120
Data Research Methodology 120

List of Tables

Table 1: NAFTA countries motorcycles industry, revenue ($m), 200615 14
Table 2: NAFTA countries motorcycles industry, revenue ($m), 200610 16
Table 3: NAFTA countries motorcycles industry forecast, revenue ($m), 201015 18
Table 4: Canada motorcycles market value: $ million, 200610 20
Table 5: Canada motorcycles market volume: thousand units, 200610 21
Table 6: Canada motorcycles Market segmentation I:% share, by value, 2010 22
Table 7: Canada motorcycles Market segmentation II: % share, by value, 2010 23
Table 8: Canada motorcycles market share: % share, by value, 2010 24
Table 9: Harley-Davidson, Inc.: key facts 32
Table 10: Harley-Davidson, Inc.: key financials ($) 34
Table 11: Harley-Davidson, Inc.: key financial ratios 34
Table 12: Suzuki Motor Corporation: key facts 36
Table 13: Suzuki Motor Corporation: key financials ($) 38
Table 14: Suzuki Motor Corporation: key financials (

List of Figures

NA