This report and its associated database provide an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3'2011 for the North America region. Quarter 3 shipments of handsets to North America at 48.24 million units was a 6.63% decline on the same period in 2010 but overall 2011 shipments to date for the first three-quarters of 2011 are 2.10% up on 2010 and a robust Quarter 4 figure is expected that will likely see 2011 full year shipments exceed the 2010 total. 

Within North America, quarter 3 has witnessed great changes with vendors as several made announcements of new products, new operating systems and new functionality in a drive to generate sales ahead of the festival quarter 4 demand. 

Samsung has achieved a Q3 2011 market share of 30.15% of all shipments to North America, putting it in a very strong poll position with nearly double the market share of its nearest rival, fellow Korean LG (16.75% share). 

HTC has a Q3 2011 market share of 12.35%, which reflects substantial growth year on year and quarter on quarter since it entered the North American market in 2008. Apple's iPhones have gained an 11.10% share in Q3 although this was a decline on both previous 2011 quarters but it is still up on 2010 shipments overall. 

Motorola Mobility retained its 5th place for Q3 with a 7.75% share while RIM's Blackberry range of handsets kept a 6.69% Q3 share. Huawei has increased its share virtually every quarter since its launch on the North American market in 2008 to now reach a 4.40% share in Q3 2011. 

ZTE and Pantech are both recent entrants to the North American market in 2009 and each mirrors a continual rise to reach a Q3 share of 2.72% and 2.51 respectively. Kyocera has now survived more than 10 years in the North American marketplace and holds a Q3 share of 2.09% ahead of Nokia's 1.47%, which is a dramatic fall from its third place 16.71% share in 2005. 

Table of Contents

1 Introduction
1.1 Coverage
1.2 Executive Summary

2 Section 1: Global Historical Regional Trends
2.1 Historical Market Size and Share by Region
2.1.1 Historical Handset Shipments by Region
2.1.2 Historical Year on Year Growth
2.2 Global Shipments: 2011 Quarters 1-3
2.2.1 Handset Shipments by Region 2011 to date
2.2.2 Global Handset Shipments by Region volumes

3 Section 2: North America Trends
3.1 Trends in Handset Shipments to North America
3.1.1 Historical Handset Shipments North America: Historical Handset Shipments 2004-2011 (Quarters 1-3 only)
3.1.2 Handset Shipments 2011 Quarters 1-3 North America: 2011 Quarters 1-3 Handset Shipments - Percentage per Quarter
3.1.3 North America Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009 North America: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009

4 Section 3: North America Trends by Vendor
4.1 Historical Trends by Vendor
4.1.1 Historical Handset Shipment Vendors by volume
4.1.2 Historical Handset Shipment Vendors Market Share
4.2 2011 Quarters 1-3 Shipments to North America
4.2.1 2011 Quarters 1-3 Handset Shipment Vendors Market Share
4.2.2 2011 Quarter 3 Handset Shipment Vendors
4.2.3 Vendor Strategies
4.2.3.1 Samsung
4.2.3.2 LG
4.2.3.3 HTC
4.2.3.4 Apple
4.2.3.5 Motorola Mobility
4.2.3.6 RIM
4.2.3.7 Huawei
4.2.3.8 ZTE
4.2.3.9 Pantech
4.2.3.10 Kyocera
4.2.3.11 Nokia

List of Tables

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List of Figures

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