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Mintel Market Research Reports

Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for 40 years.

With an expanding global presence, our worldwide office locations include London, Chicago, New York, Shanghai, Tokyo and Sydney.

List of reports from Mintel

Displaying 1 to 30 (of 1072 records)
The Importance of Brands in Technology - China - October 2014
Oct 2014  
Chinese consumers see technology brands they use as a reflection of desired lifestyles. What brands need to do is to understand consumer behaviour, build unique brand value, communicate through storytelling and establish a binding relationship that shares a sense of identity.
$3990
Pay TV and Home Communication Services - US - October 2014
Oct 2014  
The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.
$3996
Hotels - US - October 2014
Oct 2014  
The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall market.
$3996
Exercise Trends - US - October 2014
Oct 2014  
Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the fitness landscape.
$3996
Roofing Materials (Industrial Report) - UK - October 2014
Oct 2014  
Market conditions for roofing materials and contractors notably improved as the year progressed in 2013, and 2014 is witnessing a substantial increase in demand. The magnitude of the growth in 2014 is not sustainable, but increases in demand will continue to be a market feature over the next five years, with conditions significantly stronger than the flat market conditions that followed the...
$1612
Holiday Booking Process - China - October 2014
Oct 2014  
Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and mobile-exclusive promotions. This has made holiday booking an even more competitive market in...
$3990
Beauty Devices - UK - October 2014
Oct 2014  
Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could cause issues particularly for younger women who live in larger households. Opportunities for the...
$2835
Cooking Enthusiasts - US - October 2014
Oct 2014  
The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are other factors that motivate consumers to cook at home.
$3996
Health Cash Plans - UK - October 2014
Oct 2014  
This represents an excellent level of product awareness, but the opinions about premiums suggest that insurers are failing to either get their price message across, or to make full use of their low cost in marketing the plans.
$2835
LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014
Oct 2014  
The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich operators should focus on what makes their sandwiches different from the rest of their competitors, and...
$3996
Cheese - China - October 2014
Oct 2014  
Brands should prioritise the young consumer market (both consumers in their 20s and children) to cultivate cheese consumption habits. In the adult market, cheese for snacking is an opportunity.
$3990
Hotels - UK - October 2014
Oct 2014  
Decreasing levels of interaction between hotels and guests could result in low levels of engagement, limited opportunities to build loyalty and also limited opportunities to drive incremental revenue. In the long-term, this coupled with a shift towards bookings through intermediaries could contribute towards a commodification of the hotels market, where decisions are based on metrics such as...
$2835
Hispanic Consumers and Property and Casualty Insurance - US - October 2014
Oct 2014  
Hispanic consumers value personal relationships making the role that insurance agents play in building a relationship and offering support very important; as they reach Hispanics with a consulting attitude rather than a sales approach, they may be able to gain their trust and anticipate the questions that Hispanics may have but are hesitant to ask.
$3996
Payments - US - October 2014
Oct 2014  
The payments world is rapidly changing as technology designed to make paying for merchandise easier is introduced every day. However, the challenge to the industry remains the same as it has always been: are consumers really looking to buy what the payments industry is trying to sell?
$3996
Fish and Shellfish - US - October 2014
Oct 2014  
The US fish and shellfish category grew moderately between 2009 and 2014, reaching $16.7 billion, and is expected to continue growing at this pace into 2019, reaching $20.1 billion. Sales are largely driven by consumer perceptions that fish and shellfish are healthier than other meats, although consumers surveyed by Mintel are most apt to cite taste as the number one reason for eating...
$3996
Social Media and Financial Services - US - October 2014
Oct 2014  
Social media is an integral part of consumers’ life. However, with all the brands and companies maximizing on social media to engage consumers, there is a battle for the consumer’s attention. Being late in the game, financial services companies can make a difference by understanding the needs and habits of their customers and crafting targeted digital marketing strategies.
$3996
Bedrooms and Bedroom Furniture - UK - October 2014
Oct 2014  
As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from the...
$2835
Cheese - US - October 2014
Oct 2014  
Cheese remains a popular food for its versatility, nutritional benefits, and variety of flavors and formats. While the general category trend is toward natural cheeses, and consumers still have concerns about the nutritional value of processed cheese, they still are eating it and sales have not suffered terribly.
$3996
Fitness Clothing - US - October 2014
Oct 2014  
The lines between fitness wear and casual wear are blurring as more consumers want clothing options to reflect their busy lifestyles. The number one reason people say they buy fitness clothing is actually not so they can work out in it, but rather so they can “hang out” in it. This is a telling trend indicative of consumers’ desires for casual, comfortable, and accessible...
$3996
Domiciliary Care (Industrial Report) - UK - October 2014
Oct 2014  
Domiciliary care services have always been preferred to other forms of care, especially for elderly people, as remaining in their own home and being able to have as much control over their own lives as possible maintains their independence. Recent high-profile care home scandals, highlighted by Panorama investigations and reinforced by other media outlets, have strengthened the public’s...
$2422
Consulting Engineers (Industrial Report) - UK - October 2014
Oct 2014  
The prospects for UK consulting engineers improved during 2013 and the market is set for sustained growth over the next five years. The more buoyant construction sector is expected to boost demand in the UK. Transport infrastructure and the energy sector will provide the strongest growth potential, making up the majority of projects in the government’s infrastructure plan.
$1612
Cleaning Habits of Young Adults - UK - October 2014
Oct 2014  
With independence, in terms of moving away from the parental home, comes greater responsibility for household cleaning matters, so this is an important time for household care brands to engage with young adults through communications about the latest time-saving cleaning products or equipment, as well as advice and ideas on maintaining a clean and tidy home. Attracting the attention and...
$2835
Security Equipment (Industrial Report) - UK - October 2014
Oct 2014  
Manufacturers will need to protect their position from new entrants in the technology sector as the penetration of wireless security systems increases, while product development is expected to continue at a rapid pace.
$1612
Mens Toiletries - UK - October 2014
Oct 2014  
Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for brands such as catering to a tween audience, the emerging body care segment and premium brand extensions.
$2835
TV Service Providers - UK - October 2014
Oct 2014  
Die-hard sports fans are unlikely to ditch TV subscriptions anytime soon, however, others may well be tempted to as subscription-free services improve, smart TVs enter more homes and more people use paid video streaming services.
$2835
Personal Care Consumer - US - October 2014
Oct 2014  
Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.
$3996
Lifestyles of Millennials - UK - October 2014
Oct 2014  
Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their longer-term loyalty.
$2834
Mobile Apps - US - October 2014
Oct 2014  
The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater challenge. While mobile apps can focus on users who are most likely to pay for features, the value...
$3996
Luxury Retailing - China - October 2014
Oct 2014  
The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers.
$3990
Mens Personal Care - US - October 2014
Oct 2014  
The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.
$3996
 
Displaying 1 to 30 (of 1072 records)

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