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SBD Market Research Reports

From technical trends reports to conducting end user surveys, SBD has over 15 years of experience of providing strategic advice, insight and expertise to the automotive and associated industries globally. At SBD, we help vehicle manufacturers and their suppliers bridge that gap between system design and actual market needs. Our diverse team of experts understand global market and technical requirements and how to plan cost-effective systems for the future that customers value and are willing to pay for.

List of reports from SBD

Displaying 1 to 30 (of 50 records)
Cautious to Converted - A Survey of Existing and Potential Smart Key Customers in EU
May 2013  
Product Description Smart key systems may have been available in Europe since 1999, but customer awareness and fitment rates have started to rise more rapidly since 2010. This gives OEM's an opportunity to retain and attract new customers but only if they understand customers perceptions and needs for smart key systems. SBD's European End-Customer Survey aims to help...
$3689
Connected Car Guide- Automotive Speech Technology
May 2012  
SBD’s latest guide offers a clear explanation of the problems in voice recognition and the solution. This includes a technical review of automotive speech systems, covering both the current state-of the-art and likely future trends. The analysis covers Automatic Speech Recognition (ASR) and Text To Speech (TTS) systems.
$2029
Linking ADAS to the Infrastructure - Emergence of V2X
Feb 2012  
This report, part of the SBD Safe Car Insight package, recommends the use of alternative deployment strategies to break through the potential logjam that threatens the success of Vehicle-to-Vehicle (V2V) and Vehicle-toInfrastructure (V2I) services.
$1014
Opportunities for ADAS in China
Feb 2012  
This study identifies China-specific strategies, including the different types of ADAS that should be offered, different HMIs needed for Chinese drivers, and different marketing of ADAS by vehicle manufacturers
$1014
Brazil Car Theft and Insurance
Jan 2012  
Brazil has one of the highest theft rates in the world. Due to the high levels of theft, car insurance that provides theft coverage can be very expensive and is a significant cost of ownership consideration for Brazilians. However, sales of new passenger cars in Brazil show no signs of slowing. New car sales have increased year on year since 2002 and are at almost twice the level they...
$2705
Smartphone Integration (Report & Database)
Dec 2011  
The role of smartphones extends beyond in-car use to applications such as intelligent pre-trip route planning and last mile pedestrian navigation. A number of OEMs are investigating options to enable a seamless experience for customers between their connected world outside the car and the in-car environment. With a wide range of solutions being developed in the automotive industry...
$2029
Global analysis of traffic data collection and delivery (including a database)
Dec 2011  
Detailed analysis of 200 traffic information services from 60 service providers across 55 countries Selecting a traffic information provider for each of the markets worldwide is a challenge. A clear view of the service providers active in each country along with details about their geographic coverage, encryption and delivery channels is needed to make this decision. SBD provides...
$3381
Thailand Car Theft and Insurance
Dec 2011  
A Comprehensive Guide to the Introduction of Insurance Group Rating and Parts Accreditation in Thailand... Thailand is one of the few markets unaffected by the global recession and domestic sales for passenger cars, pick-ups and LCVs are set to grow by about 10% in 2012. However, the Thai insurance industry has been experiencing rising costs which are being driven up by the size...
$2705
The impact of changing M2M Telecom strategies on the connected car
Dec 2011  
Embedded SIMs within cars to reach market saturation by 2025 ... Vehicle manufacturers are today faced with a large number of options for enabling connected cars, and must balance often conflicting factors. SBD’s latest report The impact of changing M2M strategies on the Connected Car clarifies the different solutions for enabling connected car services and their adoption...
$2029
Database of ADAS systems availability and features - Who is offering what?
Dec 2011  
A comprehensive ADAS database covering 750 models from China, Europe & the USA - SBD presents an easy-to-manage list of ADAS systems offered by each manufacturer on all of their models together with the cost, supplier and system functionality across 3 key regions. SBD’s ADAS database helps you understand: Which ADAS technologies are becoming mainstream...
$2705
SBD Safe Car Guide - Analysing the leading systems
Nov 2011  
SBD’s Safe Car Guide ~ ADAS Technology edition provides a summary of trends in Advanced Driver Assistance Systems (ADAS) availability in the European market, together with a detailed analysis showing how two leading vehicle manufacturers have implemented ADAS in their current high-end models. This guide covers the ADAS functions, specification and system integration within the...
$2705
Vehicle Identification for Theft Prevention
Nov 2011  
Make an Informed Global Strategy with this Incisive Report ... Vehicle manufacturers are faced with a challenge - what level of vehicle identification to offer in order to meet varied global legislation and insurance requirements, without incurring cost and often in the absence of clear customer benefits. To make the right decision, manufacturers will have to consider the...
$2705
A review of current and future connected business models
Oct 2011  
Traditional business models have proved inadequate in encouraging widespread adoption of connected services. But will the rapid evolution of web-based services enable new models that can meet consumer expectations and be commercially viable? SBD’s latest report analyses these new generation of business models and examines which are likely to succeed and which ones aren't ....
$2029
Navigation Trends in China
Oct 2011  
According to a survey of over 100 key industry stakeholders, whilst almost 80% of companies are optimistic about the overall growth of the navigation market, fewer than half are optimistic about their ability to profit from this growth. SBD estimates that by 2015, 115 million navigation units will be shipped per year in China. This will make China the largest navigation market...
$2029
Connected Car Guide - Display Devices
Sep 2011  
As consumers’ fascination with high resolution screens spills into automobiles, choosing the right in-car display can give your product a competitive edge. Not only are the number of displays in vehicles set to increase, but new display technologies will facilitate improved integration within the vehicle and allow interior stylists to present a novel, high-tech image to the end...
$2029
Connected Car Guide - Government Edition
Sep 2011  
The ultimate guide to leveraging government legislation to your advantage As in-car telematics and navigation continue to move into the mainstream, vehicle manufacturers and their partners are increasingly encountering government legislation and licensing requirements. With policies and licensing guidelines varying across countries, a single authoritative source of information...
$2705
Can Thieves Control My Car?
Sep 2011  
Is hacking vehicle electronic systems a potential method of stealing a car? This study explores the potential for thieves to use computer hacking techniques to gain access to vehicle systems. SBD examines the future of vehicle architecture and communications to identify the potential threats of hacking a vehicle through various wired and wireless connections. Hacking is major...
$2705
A deployment roadmap for Connected Electric Vehicles
Aug 2011  
A comprehensive analysis of the connected Electric Vehicle value chain in China, the USA and Western Europe - market trends, major players and future outlook As vehicle manufacturers ramp up their line-up of Electric Vehicles (EVs), there is a growing focus on the need for connectivity between EVs, customers, charging infrastructure and utility companies. However the connected EV...
$2029
Increasing Security in Left Hand Drive Europe
Aug 2011  
63 car models, 13 security features, 5 leading European markets - one comprehensive report from SBD to help set your security fitment strategy With security fitment on the rise in Europe can you afford to ignore the impact on your strategy? SBD’s latest report analyses and compares security fitment across the five largest European passenger car markets: France, Germany,...
$2705
Connected Cars Global End User Survey (Service & Payment preferences)
Aug 2011  
Latest global survey reveals demand for flexible pricing policy ... The key to a successful connected services strategy is to understand country specific consumer needs and willingness to pay. SBD realise that as a busy professional you need a single source of accurate and concise answers to decide your connected services strategy. SBD’s new report titled...
$6762
The future of Broadcast and Internet radio in the car
Jul 2011  
A comprehensive analysis of the radio industry in Europe and the USA - market trends, major players, consumer needs, changing technology and future outlook Did you know that 45% of listeners in the USA rely on their smart phones to access Internet radio and that the German government is expected to vote on a new law that would mandate that all radios sold from 2015 be capable of...
$2029
Who will win the race to become China's leading telematics service provider
Jul 2011  
Choose your perfect telematics partner in China with this comprehensive guide... Around 20 vehicle manufacturers are either launching or planning OE telematics services in China over the next 3 years, addressing a growing consumer demand for connectivity. However, in doing so, vehicle manufacturers in China also face significant financial and strategic challenges in deciding...
$2029
Using the driver's data plan for telematics: Is it viable or not?
Jul 2011  
At least 24 connectivity solutions will be launched in China, Europe and USA by 2014 that rely on the use of the driver's SIM card ... As vehicle manufacturers struggle to cover the communication costs of connected services, utilising the customer's mobile phone data plan has emerged as an attractive alternative. However, there are still unanswered questions about compatibility...
$2029
Immobiliser Adoption Across World Markets
Jun 2011  
From Germany to Japan — gain a global view of legislative, insurance requirements and fitment trends of immobilisers Immobilisers have proved to be an invaluable tool in the fight against vehicle theft. However there remains some confusion in understanding country specific immobilisation mandates and insurance requirements and in choosing the type of immobiliser best...
$2705
Walkaway Locking - Convenience vs Security
May 2011  
Unlocking the potential of Walk Away Locking in Europe — a comprehensive analysis of market adoption, technology challenges and future outlook Walk Away Locking (WAL) as a function of smart key systems, is currently the pinnacle of convenience for passenger cars. In an exclusive report, SBD reveal that over 75% of European customers interviewed wanted their smart key system...
$2705
Deployment of mandatory telematics in Brazil - Lessons learnt and market trends 2011
Jan 2011  
The Brazilian government has introduced legislation to tackle the very high levels of vehicle crime through a program called SIMRAV. SBD have produced a new report which provides an extensive overview of the progress made towards the mandatory fitment of telematics systems to all new vehicles in Brazil as a part of SIMRAV. Around 25 million vehicles are anticipated to be equipped by the...
$1920
Survey of Consumer Attitudes Towards ADAS Systems
Jan 2011  
Advanced Driver Assistance Systems (ADAS) are moving way from being expensive options in high-end luxury vehicles and into the mass market. This move to mass market is being supported by a combination of factors like the inclusion of ADAS in new car assessment programmes, insurance industry testing, government legislation and promotion and technological development leading to price...
$2970
The complete guide to smartphone integration in the car
Jan 2011  
SBD has been at the forefront of monitoring, analysing and advising our clients on the latest trends and strategies for launching telematics services globally for over 14 years. Recently, infotainment services have become of paramount importance to vehicle manufacturers, in particular the integration of smartphones in the car. Several solutions are being developed and a few OEMs have...
$1280
Kickstarting the mass market for ADAS - a review of the key market drivers
Jan 2011  
Strong growth predicted for ADAS systems over the next five years... In this latest strategic look at ADAS, SBD assesses the potential impacts of factors like government legislation and insurance industry testing on the implementation and uptake of active safety systems. In addition, this research investigates some of the barriers to deployment that are holding the ADAS...
$1920
Malaysia Car Theft And Insurance
Jan 2011  
Organised crime, new legislation and pressure to de-regulate insurance make Malaysia a complex and changing market for passenger vehicles... The vehicle theft risk in Malaysia is one of the highest in the world, with vehicles more likely to be stolen there than in the USA or the UK. Furthermore, Malaysia is one of only a small number of countries to show a consistent...
$6000
 
Displaying 1 to 30 (of 50 records)

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