ResearchMoz

Smartphones: New User Paradigms and Behaviors

Mind Commerce Publishing
Published Date » 2012-01-15
No. Of Pages » 231

The Smartphone market is currently the fastest-growing segment and it will continue to outpace the overall handset market for the foreseeable future. User friendly platform and evolving user behavior pattern are responsible for its exponential growth.   In the past few years Smartphone sales have grown exponentially. In 2011, 472 million Smartphone were sold worldwide.  This is expected to rise to 1 billion by 2016. Smartphones now account for 17% of all global mobile handset sales. Particularly in the USA, 43% end-users have Smartphone which is equivalent to France, Germany, Italy, Spain and the UK.  
 
Among the four major operating platforms Android leads the market with 47% market share beating Apple's who has 29%. However 57% mobile operating profits are in Apple's basket. The user behavior pattern has also experienced a major shift from voice to data centric in last year and sleek design of handset.  Usage and growth in social networking, mobile payments, and many expected other non-voice applications driven by LTE are expected. 
 
This research addresses:

  • Top Smartphones and innovations in 2011
  • Smartphone user behavior pattern evolution
  • Top smartphone functions for end-users
  • Relationship between mobile growth and smartphone user behaviors
  • Leading demographics (by gender / race / nationality) for usage
  • New dynamics of smartphone user behavior
  • Impact of mobile marketing
  • Relationship of applications market to smartphone user behavior
  • Smartphone business models
  • Actions that stakeholders should take for optimal success in smartphone marketplace

Key Findings:
 
  • We project 20% of smartphones will support NFC by 2014
  • Mobile commerce will become $31 billion business by 2016
  • We see 74% of mobile search leading to a purchase because of smartphone
  • Mobile marketing spend will reach $56.5 billion in 2015
  • Statistical snapshots:
  • 50% smartphone users purchase via mobile
  • 45% of smartphone users check email constantly throughout the day
  • 32% of smartphone users check Facebook at least once per day
  • 78% of Japanese smartphone users browse online from their mobile
  • 90% of smartphone users search local information in US and Japan
  • 76% of smartphone users utilize location check-in services
  • 56% of smartphone usage is with applications
  • 60% of end-users connect to social networks via mobile

Audience: 

  • Mobile network operators
  • Handset and mobile device manufacturers
  • Infrastructure providers (equipment, software, and services)
  • Content providers and intermediaries
  • Semiconductor manufacturers
  • Mobile commerce application and service providers
  • Mobile applications developers (general)
  • Brands, advertisers, portals, and media companies
Table of Contents:
 
1.0 EXECUTIVE SUMMARY  18


2.0 INTRODUCTION 21
2.1 WHAT IS SMARTPHONE?  21
2.2 WHAT MAKES A SMARTPHONE SMART - KEY SMARTPHONE FEATURES?22
2.3 HISTORY OF SMARTPHONE 23
2.3.1 EARLY YEARS & THE FIRST SMARTPHONE  23
2.3.2 SYMBIAN24
2.3.3 PALM, WINDOWS, AND BLACKBERRY25
2.3.4 IPHONE  27
2.3.5 ANDROID  29
2.3.6 BADA30
2.4 MOBILE PHONE GROWTH AND SMARTPHONE31

3.0 TOP TEN SMARTPHONES 2011  32
3.1 NUMBER 1: SAMSUNG GALAXY S II 32
3.2 NUMBER 2: MOTOROLA DROID BIONIC ON VERIZON33
3.3 NUMBER 3: T-MOBILE LG G2X  34
3.4 NUMBER 4: APPLE IPHONE 4 34
3.5 NUMBER 5: HTC EVO 3D  35
3.6 NUMBER 6: HTC THUNDERBOLT 36
3.7 NUMBER 7: SONY ERICSSON XPERIA PLAY 37
3.8 NUMBER 8: GOOGLE NEXUS S AND 4G 37
3.9 NUMBER 9: HP PRE 3 38
3.10  NUMBER 10: DELL VENUE PRO 39

4.0 TOP 10 SMARTPHONE INNOVATIONS OF 2011 40
4.1 PROCESSORS40
4.2 4G  42
4.3 ANDROID ICE CREAM SANDWICH, IOS5... AND WP7 MANGO 42
4.4 SIRI44
4.5 HTML5 AND THE DEATH OF ADOBE FLASH FOR MOBILE  45
4.6 NEAR FIELD COMMUNICATION (NFC) AND THE LAUNCH OF GOOGLE WALLET46
4.7 DLNA AND WIFI DIRECT IN SMARTPHONES47
4.8 MIRASOL SCREEN TECHNOLOGY 48
4.9 NOKIA'S LONG-AWAITED COMEBACK AND AMAZON'S MOBILE DEBUT49
4.10  BEST OF THE REST51

5.0 SMARTPHONE USER BEHAVIOR AND FUTURE TREND 54
5.1 UNDERSTANDING SMARTPHONE USER BEHAVIOR & KEY INSIGHTS54
5.2 SMARTPHONE USERS MORE DIGITALLY ACTIVE 56
5.3 GLOBAL COUNTRY FACTS: THE SMARTPHONE USER & THE MOBILE MARKETER57
5.4 USING GOOGLE ANALYTICS TO UNDERSTAND SMARTPHONE USER BEHAVIOR58
5.5 MOBILE EXPERIENCE AND MOBILE CONSUMER PREFERENCE INDICATOR 60
5.6 SMARTPHONE CONSUMER BEHAVIOR: FEW INTERESTING FACT  61
5.7 EVOLVING USER BEHAVIOR WILL PROPEL MOBILE SEARCH62
5.7.1 MOBILE USABILITY AND MOBILE SEARCH BEHAVIOR  63
5.7.2 BETTER SEARCH APPLICATIONS WILL LEAD SEARCH BEHAVIOR64
5.7.3 COMPARISON SHOPPING CAN TAKE A PEAK 64
5.7.4 PHONE REPLACE THE LAPTOP64
5.7.5 NOT YET THE TIPPING POINT 65
5.7.6 ENTER MOBILE SEARCH FIELD  66
5.8 SMARTPHONE USER BEHAVIOR AND MOBILE EMAIL STRATEGY SHIFT 66

6.0 SMARTPHONE MARKET SHARE 67
6.1 SMARTPHONE MARKET SHARE 67
6.2 MARKET SHARE BY OPERATING PLATFORM  68
6.3 CUSTOMER LOYALTY BY OPERATING PLATFORM  70
6.4 MARKET SHARE BY MANUFACTURER71
6.5 US MANUFACTURER MARKET SHARE ANALYSIS  72
6.6 CUSTOMER LOYALTY BY MANUFACTURER74
6.7 GLOBAL HANDSET MARKET SHARE ANALYSIS  74
6.8 APPLE VS. ANDROID BATTLE CONTINUES...76
6.9 SMARTPHONE MARKET SHARE, ANDROID & GLOBAL MARKET FOCUS 2012 77
6.10  ANDROID: 2012 EXPECTATION  80
6.11  4G, LTE, & WIMAX SMARTPHONE, 3G EXPLOSION IN ASIA, AND 245 MILLION HANDSET SHIPMENTS IN 2016 81

7.0 FUTURE OF SMARTPHONE IN 5-10 YEARS  83
7.1 NEXT GEN MOBILE: THE FUTURE IS PMC (PERSONAL MOBILE COMPUTER)  83
7.2 FLEXIBLE SMARTPHONE DESIGNS 83
7.3 WRISTWATCH PHONES  84
7.4 NFC CHIPS IN SMARTPHONE HARDWARE 85
7.5 AUGMENTED REALITY86
7.6 ARTIFICIAL INTELLIGENCE 86
7.7 POWERFUL CHIPSETS 87
7.8 GOING GREEN 87
7.9 SMARTPHONES: THE FUTURE OF SATELLITE RADIO, A SIRIUS XM CASE 88

8.0 SMARTPHONE GROWTH AND TOP FUNCTIONS  90
8.1 TOP 10 ESSENTIAL SMARTPHONE FUNCTIONS: TEXTING HAS CLEAR LEAD 90
8.2 DATA USAGE BY MOBILE OPERATING SYSTEM: 89% Y--O-Y 90
8.3 43% YOY DATA COSTS DROP  91
8.4 SMARTPHONES: 68% OF IMPRESSIONS92
8.5 NEXT SMARTPHONE, ANDROID OR IOS? 93
8.6 ANDROID GETS HALF OF SALES 93
8.7 APPLE IOS HAS MORE SHARE OF ALL DEVICES 94
8.8 US NON-COMPUTER TRAFFIC 201195
8.9 MUSIC LISTENING UP 14%, SURFING UP 6%  96
8.10  MOBILE SOCIAL NETWORKING UP 10%96
8.11  CONTENT USAGE: ALL GROWTH SOLID BETWEEN 5%-10%  97
8.12  76% USE LOCATION CHECK-IN SERVICES 98
8.13  PHONE VIDEO VIEWING EQUAL WITH IN-CAR 98

9.0 MOBILE INTERNET, SMARTPHONE AND USER BEHAVIOR 100
9.1 123% GROWTH IN MOBILE PURCHASING 2009 VS. 2010100
9.2 MOBILE BANKING, NAVIGATION TO GROW 2011  100
9.3 DEVICE "LOOK" AND BRAND ARE INFLUENTIAL  101
9.4 TABLETS USERS ARE ONLINE SHOPPERS  102
9.5 TABLET OWNERS MAKE MORE PURCHASES  103
9.6 HALF MAKE PURCHASES WITH A SMARTPHONE 103
9.7 25% WOULD PAY FOR GROCERIES  104
9.8 SECURITY OF MOBILE-PAY A BIG CONCERN  105
9.9 MOBILE BROWSING IN-STORE GROWS 78% 105

10.0  MOBILE PEOPLE AND SMARTPHONE USER BEHAVIOR 107
10.1  MEN DOUBLE MOBILE PURCHASING Y-O-Y  107
10.2  FEWER WOMEN PURCHASE, BROWSE 107
10.3  BOTH GENDERS CLICKING MORE ADS  108
10.4  HISPANICS HAVE HIGHER MOBILE USE 109
10.5  HISPANICS SEARCH MORE VIA MOBILE110
10.6  HISPANICS SEARCH MORE VIA MOBILE110
10.7  GROWING UP DIGITAL, KIDS IMPACT USAGE111
10.8  FAMILIES, YOUNG ADULTS EQUAL BOOMERS  112
10.9  MOBILE SHOPPERS ARE YOUNG, WEALTHY  113
10.10 YOUNG REACT MORE FREQUENTLY TO ADS 113
10.11 61% OF M-RETAIL SHOPPERS ARE UNDER 35114
10.12 13.1 MILLION MOBILE CONSUMERS PERFORM MOBILE RETAIL  115
10.13 YOUNGER SHOPPERS RECOMMEND VIA SMS  115

11.0  SMARTPHONE USER BEHAVIOR PARADIGM SHIFT 117
11.1  GENERAL SMARTPHONE USAGE  117
11.1.1  89% EMBEDDED SMARTPHONE INTO DAILY LIFE  117
11.1.2  SMARTPHONE: A CONSUMER'S ALWAYS-ON COMPANION - 93% USE AT HOME118
11.1.3  SMARTPHONE AS POCKET PCS: 81% BROWSE INTERNET  118
11.1.4  72% USE WHILE CONSUMING OTHER MEDIA  119
11.1.5  SMARTPHONE USERS MULTI-TASK: 59% USE WHILE WAITING IN LINE  119
11.1.6  SMARTPHONE HELP US WITH OUR DAILY LIVES: 89% STAY CONNECTED 120
11.1.7  WHAT WE'RE WILLING TO EXCHANGE FOR INTERNET USAGE ON SMARTPHONE: 53% WITH BEER 120
11.2  ACTION ORIENTED SEARCHERS120
11.2.1  SEARCH IS THE MOST VISITED WEBSITE: 77% ON SEARCH ENGINE 120
11.2.2  SMARTPHONE SEARCHERS LOOK WIDE VARIETY OF INFORMATION: 51% DINNING  121
11.2.3  SEARCHERS SEEK QUICK AND CONVENIENT INFORMATION: 89% URGENCY  122
11.2.4  90% TAKE ACTION ON SMARTPHONE SEARCH 122
11.2.5  59% SEARCHERS PURCHASE123
11.3  LOCAL INFORMATION SEEKERS123
11.3.1  95% LOOK LOCAL INFORMATION123
11.3.2  LOCAL INFORMATION SEEKERS ARE READY TO BUY: 44% PURCHASE124
11.3.3  VARIETY OF ACTIONS TAKEN AFTER ACCESSING LOCAL CONTENT  124
11.3.4  NEARLY ALL LOCAL INFORMATION SEEKERS TAKE ACTION WITHIN A DAY 125
11.4  PURCHASE DRIVEN SHOPPERS  125
11.4.1  MOBILE TRANSFORMING EVERYDAY SHOPPING BEHAVIOR125
11.4.2  79% RELY ON SMARTPHONE TO HELP WITH SHOPPING 126
11.4.3  70% USE WHILE SHOPPING IN-STORE126
11.4.4  SMARTPHONE ARE AN INTEGRAL PART OF MULTI-CHANNEL PURCHASE PROCESS127
11.4.5  MAJORITY OF SMARTPHONE SHOPPERS PURCHASE 127
11.4.6  27% PURCHASE BY VIA MOBILE WEBSITE  128
11.4.7  22% PURCHASE VIA APPS 128
11.4.8  SHOPPERS SPENT ROUGHLY $300129
11.5  REACHING THE SMARTPHONE USERS129
11.5.1  CROSS MEDIA EXPOSURE INFLUENCE MOBILE SEARCH: 61% WORD OF MOUTH129
11.5.2  71% SEARCH BECAUSE OF AD130
11.5.3  A VAST MAJORITY NOTICE MOBILE AD: 82% ON SMARTPHONE130
11.5.4  HALF TAKE ACTION WHO SEE A MOBILE AD: 42% CLICK ON AD131

12.0  SMARTPHONE PARADIGM SHIFT AND MOBILE MARKETING PREDICTION 132
12.1  MARKETING SPEND TO REACH $56.5 BILLION IN 2015132
12.2  LOCAL MOBILE ADS: 51% SHARE BY 2015  132
12.3  1,342% GROWTH IN RETAIL, RESTAURANTS  133
12.4  92% OF AD SPEND AT NATIONAL LEVEL  134
12.5  $100M FOR LOCAL MOBILE PROMOTIONS135
12.6  43% OF MARKETERS USING MOBILE CHANNEL135
12.7  128% GROWTH IN CAMPAIGNS OVER 2 YEARS136
12.8  SMARTPHONE OWNERS SEE 5X MORE ADS  137
12.9  30% OF CAMPAIGNS FOCUSED ON LEADS  137
12.10APPLE IOS HAS DOUBLE CTR OF ANDROID 138
12.1126% DRIVE TO APP DOWNLOADS139
12.12MOBILE-SOCIAL ACTION MIX UP 39% M-O-M 139
12.13SOCNET CONVERGENCE HIGHER FROM TWITTER 140
12.14TARGETED ADS UP; LOCAL AT 56% 141
12.15IMPRESSIONS: ANDROID- 53%, IOS- 28%  141
12.16BY BRANDED CARRIER, VERIZON HAS 19%142
12.17BY MANUFACTURER, APPLE HAS 33%143

13.0  MOBILE APPS USAGE: THE NEXT PARADIGM 144
13.1  10 APPS TO WATCH 144
13.1.1  THE DAILY 144
13.1.2  GE.TT144
13.1.3  GETGLUE145
13.1.4  BIZZY146
13.1.5  FLIPBOARD147
13.1.6  KIK 147
13.1.7  SHOPKICK  148
13.1.8  PATH149
13.1.9  INSTAGRAM 150
13.1.10GROUPME 151
13.2  TOP 10 DOWNLOADED MOBILE APPS 2011  152
13.3  TOP 10 ANDROID APPS 2011  152
13.3.1  NETFLIX  153
13.3.2  SNAPTAX153
13.3.3  THUMB KEYBOARD 153
13.3.4  GOOGLE CURRENTS153
13.3.5  GOOGLE WALLET  153
13.3.6  GOOGLE+ APP 154
13.3.7  AMAZON MP3154
13.3.8  WORLD OF GOO154
13.3.9  JUST IN CASE154
13.3.10GOOGLE MUSIC 154
13.4  TOP 10 IOS APPS 2011155
13.4.1  TWEETBOT155
13.4.2  HBO GO 155
13.4.3  W.E.L.D.E.R. 155
13.4.4  SUPER 8  156
13.4.5  GRAND THEFT AUTO 3  156
13.4.6  SONGZA 156
13.4.7  INFINITY BLADE II  156
13.4.8  INSTACAST156
13.4.9  MIXEL  157
13.4.10 AIRPORT UTILITY  157
13.5 10 MOBILE APPLICATION TRENDS FOR 2012157
13.5.1  LOCATION BASED SERVICES (LBS): 1.4 BILLION USERS IN 2014  158
13.5.2  MOBILE SOCIAL NETWORKING 159
13.5.3  MOBILE SEARCH159
13.5.4  MOBILE COMMERCE 160
13.5.5  MOBILE PAYMENT161
13.5.6  CONTEXT AWARE SERVICE  161
13.5.7  OBJECT RECOGNITION (OR)162
13.5.8  MOBILE INSTANT MESSAGING (MIM)163
13.5.9  MOBILE E-MAIL 163
13.5.10 MOBILE VIDEO  164
13.6  APPS DOMINATE ANDROID USER TIME165
13.6.1  56% OF DAILY SMARTPHONE TIME WITH APPS  165
13.6.2  MESSAGING BEATS PHONE CALLS165
13.6.3  ORGANIC DISCOVERY LESS LIKELY FOR BRAND APPS165
13.6.4  OTHER FINDINGS  166
13.6.5  APPS DRIVE DATA GROWTH167
13.7  MOBILE APP USE RISES AT NIGHT167
13.8  VOICE DROPS QUICKER THAN MESSAGING168
13.9  LIVING AFTER MIDNIGHT: 25% APPS SHARE AT 3 AM  168

14.0  SMARTPHONE USER NEWS BEHAVIOR OF NEXT GENERATION  169
14.1  BRAND OF SMARTPHONE USE  169
14.2  NON-VOICE CALL USES OF PHONES169
14.3  PERCENTAGE OF A NEWS ARTICLE 170
14.4  FREQUENCY OF USE EXCLUDING VOICE CALLS170
14.5  MULTITASKING: EXCLUDING VOICE CALLS 170
14.6  CONSUMING DIFFERENT TYPES OF INFORMATION170
14.7  CONSUME NEWS  170
14.8  PREFERENCES FOR CONSUMING NEWS170
14.9  TYPES OF NEWS 171

15.0  SMARTPHONE: CHANGING PARADIGM OF DIGITAL MEDIA  172
15.1  MOBILE GAMING VS. CONSOLE172
15.2  PHOTOGRAPHY  173
15.3  DIGITAL DISTRIBUTION AND APPSTORE  174
15.4  GLOBAL HEALTH: SMARTPHONE TO MICROSCOPES175
15.5  SOCIAL NETWORKING ON MOBILE 176
15.6  ENTERTAINMENT  177

16.0  SOCIAL MEDIA: AN EVOLVING PARADIGM OF SMARTPHONE 178
16.1  FACEBOOK178
16.1.1  A FACEBOOK SMARTPHONE? WHY?  178
16.1.2  FACEBOOK, HTC WORK ON SMARTPHONE179
16.1.3  THE FACEBOOK SMARTPHONE APP CRAZE180
16.1.4  THE HTC'S STATUS: DEDICATED FACEBOOK BUTTON  181
16.1.5  MOBILE APPS VS. MOBILE WEB: 33% POSTING IS MOBILE183
16.2  GOOGLE +: BEST SMARTPHONE INTEGRATION OF ANY SOCIAL NETWORK 184
16.2.1  GOOGLE PLUS SMARTPHONE: NEXT GEN PHONE  185
16.3  TWITTER186
16.3.1  SMARTPHONE ADOPTION: RIM LEADS IN CASE OF TWITTER. 187
16.3.2  TWITTER IS A FORM OF ENTERTAINMENT 188
16.3.3  GLOBAL AUDIENCE TO TWITTER.COM DOUBLES IN 2011, AS LATIN AMERICAN AUDIENCE GROWS FOURFOLD189
16.3.4  INDONESIA, BRAZIL AND VENEZUELA BOAST HIGHEST TWITTER PENETRATION IN THE WORLD190
16.3.5  SMARTPHONES DRIVE MOBILE TWITTER ADOPTION IN U.S. AND EUROPE 190
16.4  GROUPON 191
16.5  SKYPE  192
16.6  FOURSQUARE AND GOWALLA  192
16.7  LINKEDIN193
16.8  FLICKR 194
16.9  MOBILE SOCIAL NETWORKING 196
16.9.1  MOBILE SOCIAL NETWORKING BOOMS  196
16.9.2  MOBILE DATA USAGE SKYROCKETS: 10-FOLD INCREASE IN 2015  197
16.9.3  7 IN 10 MOBILE SOCIAL NETWORKERS POST STATUS UPDATES 198
16.9.4  MOBILE FACEBOOK AUDIENCE NEARS 60M: 50% A CLEAR LEAD  199
16.9.5  3 IN 5 US SMARTPHONE USERS ACCESS SOCNETS 200
16.9.6  EUROPEAN SMARTPHONE USERS FOLLOW SIMILAR SOCNET TREND 201
16.9.7  7 IN 10 US CONSUMERS PREFER PERSONALIZED OFFERS  201
16.9.8  WOMEN RULE SOCIAL MEDIA  202

17.0  SMARTPHONE: LATEST INDUSTRY TREND  203
17.1  INTEL MOVING INTO SMARTPHONE  203
17.2  MOTION CONTROLLED GADGET: SWIVL IN SMARTPHONE  203
17.3  SONY'S NEW SMARTPHONE, THE XPERIA S205
17.4  UBUNTU LINUX MOBILE - AN ALTERNATIVE TO GOOGLE ANDROID  205
17.5  LG OPTIMUS 3D AND NOKIA X7 BATTLE  206
17.6  RIM TAKEOVER BUZZ: MICROSOFT, NOKIA AND AMAZON ARE INTERESTED 207
17.7  KASPERSKY LAB AND TAG HEUER PARTNERSHIP FOR TAG HEUER MOBILE SECURITY IN THE LUXURY SEGMENT  208
17.8  HTC EDGE - THE FIRST SMARTPHONE WITH QUAD-CORE PROCESSOR209
17.9  NEW 4G DEVICE OF SAMSUNG AND SMARTMBS209
17.10AMAZON PREPARES A SMARTPHONE WITH FOXCONN  210
17.11NOKIA SELLS LUXURY DIVISION VERTU 211
17.12IPHONE 4S COULD BE BANNED IN EUROPE212

18.0  SMARTPHONE MANUFACTURER BUSINESS MODEL  214
18.1  VERTICALLY INTEGRATED MODEL  214
18.2  ADVERTISING & APPS WITH OPEN PLATFORM 214
18.3  LICENSE FEES  215

19.0  SMARTPHONE: BUSINESS MODEL FOR TELECOMS216
19.1  PRICE DIFFERENTIATION  216
19.2  A TWO-SIDED MARKET  216
19.3  NETWORK NEUTRALITY 217
19.4  COMMISSIONS218
19.5  COMMISSION ON THE SALES OF DEVICES  218
19.6  MOBILE PAYMENTS 218
19.7  M2M219
19.8  THE CLOUD  219

20.0  CONCLUSIONS AND RECOMMENDATIONS 221
20.1  RECOMMENDATION FOR MANUFACTURER  222
20.1.1  FOCUS FUNCTIONAL CREATIVITY 222
20.1.2  EMBRACE BUSINESS MODEL SHIFT 224
20.1.3  FOCUS SECURITY ISSUE 224
20.1.4  BRING BETTER SEARCH FUNCTIONALITY 225
20.1.5  DEVICE PROVISIONING 'OVER THE AIR'226
20.2  RECOMMENDATION FOR TELECOM 226
20.2.1  DEVELOP MUTUALLY BENEFICIAL BUSINESS MODEL226
20.2.2  MONETIZE LOCAL TRAFFIC 226
20.2.3  INCORPORATE LOCAL AD MARKETING PLATFORM  226
20.3  RECOMMENDATION FOR BRAND227
20.3.1  HAVE MOBILE OPTIMIZED SITE227
20.3.2  BUILD MOBILE SOCIAL STRATEGY  227
20.3.3  MAKE THINGS EASY TO SHARE THE LOVE  227
20.3.4  MOBILIZE EVERYTHING 228
20.4  RECOMMENDATION FOR END USER 228
20.4.1  PROTECT THE SMARTPHONE ITSELF  228
20.4.2  BACKUP YOUR COOL DATA 229
20.4.3  BE CAREFUL WHEN YOU WI-FI  229
20.4.4  BROWSE WISELY229
20.4.5  CLEAR YOUR CACHE229
20.4.6  FIND YOUR LOST SMARTPHONE  230
20.4.7  THINK ABOUT YOUR APPS230
20.4.8  BE AWARE OF YOUR SURROUNDINGS  230
20.4.9  CHECK YOUR INVOICE230
20.4.10 DON'T THROW AWAY YOUR SMARTPHONE 231

List of Tables


Table 1: Top US Mobile OEM's % of Subscriber Share 76
Table 2: Top Smartphone Platform's % of subscriber share 77
Table 3: Smartphone shipment & growth 2011-201679
Table 4: Top 10 Downloaded Mobile Apps 2011 152
Table 5: Twitter Penetration Among Mobile Smartphone Users 191
Table 6: Smartphone activities: % of adult smartphone owners who use their phones to do different social activities193
Table 7: Worldwide Distribution by industry 2011  194
Table 8: Mobile Social Networking Activities 2011 199

List of Figures


Figure 1: Group of smartphones21
Figure 2: Key Smartphone features 22
Figure 3: The first smartphone  24
Figure 4: The Nokia 9210 Communicator-Symbian 2000 model smartphone  25
Figure 5: Nokia Lumia 800 - Windows Phone 7.5 Smartphone 27
Figure 6: The original iPhone - June 200729
Figure 7: Galaxy Nexus, the latest "Google phone in Android 4.0" 30
Figure 8: Samsung Galaxy S II leads the pack33
Figure 9: Motorola Droid Bionic33
Figure 10: T-Mobile LG G2X34
Figure 11: Apple iPhone 4 35
Figure 12: HTC EVO 3D smartphone 36
Figure 13: HTC ThunderBolt36
Figure 14: Sony Ericsson Xperia Play 37
Figure 15: Google Nexus S 38
Figure 16: HP Pre339
Figure 17: Windows Phone 7 on the Dell Venue Pro 39
Figure 18: Nvidia's Tegra 2 41
Figure 19: 3G vs. 4G visual speed comarison 42
Figure 20: iCloude set up screen in Smartphone 43
Figure 21: Face recognition features on Samsung Galaxy Nexus44
Figure 22: Siri speech recognition user front 45
Figure 23: P2P mash up architecture through WiFi48
Figure 24: Mirasol display on The Kyobo e-Reader49
Figure 25: Demography of sleek design of Lumia 800 50
Figure 26: Amazon's move in mobile appstore 51
Figure 27: Lytro light-field camera experience51
Figure 28: Biometrics face unlock on Smartphone 52
Figure 29: Google infographic on smartphone usage in United States55
Figure 30: Google infographics on smarphone user purchase behavior 55
Figure 31: Digital communication Smartphone vs. Non-smartphone user 56
Figure 32: Using the Advanced Segments feature of Google Analytics59
Figure 33: Check the option for Mobile Traffic and click Apply  59
Figure 34: Review the Bounce Rate for all Visits and Mobile Traffic. There is a 7 point difference in this example60
Figure 35: 2011 Operating Profit Share of Mobile Industry  68
Figure 36: 2011 worldwide Smartphone Market Share by Operating System 69
Figure 37: Smartphone Quantity Market Share by Operating System 2009- 201170
Figure 38: Quantity market shares by Manufacturer71
Figure 39: US Market Share by Manufacturer  73
Figure 40: Smartphone Customer Satisfaction Index in 1000 score 74
Figure 41: Smartphone platform market share prediction 2012 78
Figure 42: Smartphone Manufacturer Market Share prediction 2012 78
Figure 43: Flexible displays:  could help balance the demand for screen real estate with pocketable device size 84
Figure 44: Nokia's Morph 85
Figure 45: Layar provides augmented reality today 86
Figure 46: Top 10 essential smartphone functions 90
Figure 47: Data Usage in MB by Mobile Operating System: Average MB per user 91
Figure 48: Smartphone Data: Effective Cost per MB 92
Figure 49: Connected Devices, Category Mix, % Share: April 2011 92
Figure 50: Desired OS of Next Smartphone: % of consumers who plan to purchase new smartphone  93
Figure 51: U.S. Smartphone Market Share, % of US mobile phone subscribers in March 2011 94
Figure 52: Apple iOS v. Android OS across All Mobile Devices, Total base (000) / % of subscribers95
Figure 53: U.S. Non-Computer Device Traffic % share, May 2011 95
Figure 54: Mobile Content Usage 96
Figure 55: Mobile Content Usage 97
Figure 56: Mobile Content Usage 97
Figure 57: Devices Used to Watch Video Content in 1Q 2011: % of U.S. mobile phone subscribers98
Figure 58: Devices Used to Watch Video Content in 2011, % of U.S. households  99
Figure 59: Consumer Trend in Mobile Purchases, % of consumers making 1 or more m-purchase100
Figure 60: Consumer Mobile Platform Activities 2010 v. 2011, % of respondents 101
Figure 61: Mobile Purchase Influencers in Mature Markets May 2011, % of respondents 102
Figure 62: Online Shopping via Mobile Device May 2011, % of respondents  102
Figure 63: Online Purchases via Mobile Device May 2011, % of respondents making a purchase in past six months 103
Figure 64: Consumer Smartphone Usage May 2011, % of respondents  104
Figure 65: Smartphone as Payment System Q1 2011, % of respondents104
Figure 66: Smartphone as Payment System Q1 2011, % of respondents 105
Figure 67: In-store Mobile Product Browsing 2009-2010, % of US consumers106
Figure 68: Mobile Purchases by Men 2009-2010, % of men making 1 or more m-purchase 107
Figure 69: Mobile Browsing by Men  107
Figure 70: Mobile Purchases by Women 2009-2010, % of women making 1 or more m-purchase 108
Figure 71: Mobile Browsing by Women108
Figure 72: Mobile Ad CTR, by Gender, Income April-May 2011, % of total users  109
Figure 73: Mobile Ad CTR, by Gender, Income April-May 2011, % of total users 109
Figure 74: Mobile Device Use by Hispanics April 2011, % of respondents, n=24,754  110
Figure 75: Mobile Device Use for Internet Search April 2011, % of respondents, n=24,754111
Figure 76: Internet Use by Household Income April 2011, % of households 112
Figure 77: Current Family Marketplace April 2011, % of households 112
Figure 78: Mobile Retail Users, by Income 2010 Study, % of audience113
Figure 79: Reaction to Mobile Advertising, by Age Q1 2011, % of audience114
Figure 80: Mobile Retail Users, by Age 2010 Study, % of audience 114
Figure 81: Mobile Retail Users, by Access Method 2010 Study, Audience in millions 115
Figure 82: Method of Product Recommendation 2011 Study, % of respondents116
Figure 83: 89% Embedded Smartphone into Daily Life 117
Figure 84: Smartphone: A Consumer's Always-on Companion - 93% Use at Home 118
Figure 85: Smartphone as Pocket PCs: 81% Browse Internet118
Figure 86: 72% Use While Consuming Other Media 119
Figure 87: Smartphone Users Multi-task: 59% Use While Waiting in Line 119
Figure 88: Smartphone Help Us with Our Daily Lives: 89% Stay Connected 120
Figure 89: What We're Willing to Exchange for Internet Usage on Smartphone: 53% with BEER120
Figure 90: Search is The Most Visited Website: 77% On Search Engine 121
Figure 91: Smartphone Searchers Look Wide Variety of Information : 51% Dinning121
Figure 92: Searchers Seek Quick and Convenient Information: 89% Urgency 122
Figure 93: 90% Take Action on Smartphone Search 122
Figure 94: 59% Searchers Purchase 123
Figure 95: 95% Look Local Information 123
Figure 96: Local Information Seekers Are Ready to Buy: 44% Purchased  124
Figure 97: Variety of Actions Taken after Accessing Local Content 124
Figure 98: Nearly All Local Information Seekers Take Action within a Day 125
Figure 99: Mobile Transforming Everyday Shopping Behavior125
Figure 100: 79% Rely on Smartphone to Help with Shopping126
Figure 101: 70% Use While Shopping in-store  126
Figure 102: Smartphone Are an Integral Part of Multi-channel Purchase Process127
Figure 103: Majority of Smartphone Shoppers Purchase127
Figure 104: 27% Purchase by Via Mobile Website 128
Figure 105: 22% Purchase Via Apps 128
Figure 106: Shoppers Spent roughly $300 129
Figure 107: Cross Media Exposure Influence Mobile Search: 61% Word of Mouth 129
Figure 108: 71% Search Because of Ad 130
Figure 109: A Vast Majority Notice Mobile Ad: 82% on Smartphone130
Figure 110: Half Take Action Who See a Mobile Ad: 42% Click on Ad 131
Figure 111: U.S. Mobile Marketing Spend 2010 v. 2015, US$ millions 132
Figure 112: Local vs. National Ad Spend in Mobile 2010-2015, US$ billions 133
Figure 113: Verticals Growth in Mobile Campaigns Q1 2010 v. Q1 2011, % growth134
Figure 114: U.S. Mobile Marketing: Advertising  2010 Totals, US$ millions 134
Figure 115: U.S. Mobile Marketing: Promotions 2010 Totals, US$ millions 135
Figure 116: Mobile Marketing Adoption May 2011, % of respondents136
Figure 117: Category Share in Mobile Display Ads 3-month average share ending March 2011, US mobile  subscribers  136
Figure 118: Smartphone, Feature Phone Service Penetration 3-month average share ending March 2011, US mobile subscribers137
Figure 119: Mobile Advertiser Campaign Goals April 2011, % of campaigns 138
Figure 120: Click-Through Rates by Mobile OS May 2011, % of users 138
Figure 121: Mobile Advertiser Campaign Destination Goals April 2011, % of campaigns139
Figure 122: Post-Click Action Campaign Mix April 2011, % of campaigns 140
Figure 123: Social Media Usage by Location June 2011, % of respondents 140
Figure 124: Mobile Campaign Targeting Mix April 2011, % of campaigns141
Figure 125: Device OS Mix April 2011, % of campaigns  142
Figure 126: Device Carrier Mix April 2011, % of campaigns 142
Figure 127: Top Manufacturers of Mobile Devices April 2011, % of campaigns143
Figure 128: The Daily Apps Display on iPad144
Figure 129: User Interface of Ge.tt Apps  145
Figure 130: GetGlue Apps 146
Figure 131: Bizzy Apps Front 146
Figure 132: Flipboard News Apps 147
Figure 133: Kik Social Apps  148
Figure 134: ShopKick Apps 149
Figure 135: Path Networking Apps 150
Figure 136: Instagram Apps 151
Figure 137: GroupMe Apps  151
Figure 138: LBS Dynamics158
Figure 139: Mobile social networking159
Figure 140: Mobile Search Demo 160
Figure 141: Mobile Commerce 160
Figure 142: Mobile Payment 161
Figure 143: Context Aware Service 162
Figure 144: Object Recognition (OR) 162
Figure 145: Mobile Instant Messaging (MIM) 163
Figure 146: Mobile e-mail164
Figure 147: Mobile Video 164
Figure 148: 56% of Daily Smartphone Time with Apps 165
Figure 149: Organic Discovery Less Likely for Brand Apps  166
Figure 150: Use of Smartphone vs. Time of Day - Relative167
Figure 151: Use of Smartphone vs. Time of Day - Absolute 168
Figure 152: Types of Smartphone students use 169
Figure 153: Smartphone camera usage is way up in casual applications. 174
Figure 154: Smartphone to Microscopes 176
Figure 155: Facebook on a BlackBerry 178
Figure 156: HTC Status has a Facebook button below the keyboard 182
Figure 157: Mobile Facebook Posting Clients183
Figure 158: Mobile Posting to Facebook 183
Figure 159: Hangouts on Mobile Phone185
Figure 160: Sample Google Plus Phone Infographics 186
Figure 161: Mobile phone feature priorities of iPhone users compared to all mobile phone users, %  of US users ranking a feature in their top four. 188
Figure 162: Twitter awareness and usage among US PC users 189
Figure 163: LinkedIn worldwide members 2011  194
Figure 164: The UI of Flickr Android Apps195
Figure 165: Most Popular Cameras in the Flickr Community196
Figure 166: Mobile Social Networking Audience and Access 2011197
Figure 167: Average Monthly Data Usage for US Smartphone Users  198
Figure 168: % reach of Facebook and Twitter Among Smartphone Audiences  2011 200
Figure 169: US Smartphone Users (000) that Accessed Social Networking/Blog200
Figure 170: Europe Smartphone Users (000) that Accessed Social Networking/Blog  201
Figure 171: Which Type of Offer Would You Prefer?202
Figure 172: Medfield Enabled Phone of Intel 203
Figure 173: Swivl in Smartphone  204
Figure 174: Swivl in hand 204
Figure 175: Sony Xperia S 205
Figure 176: ubuntu Logo 206
Figure 177: LG Optimus 3D and Nokia X7207
Figure 178: Amazon kindle phone concept 211
Figure 179: NOKIA Vertu Image 212

Upcoming Reports:

Poland: cheese market
By - Williams and Marshal Strategy
This report presents a comprehensive overview of the cheese market in Poland and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure. The purpose of the report is to describe the state of the cheese market in Poland, to present actual and retrospective information about the volumes and dynamics of production, imports, exports and consumption, the characteristics of the market for the period 2008-2012 and to build a forecast for the market development until 2018. In the same way, the report presents an elaborate overview of the main market...
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By - Transparency Market Research
A closed system of farming wherein a farmer or a farm technician attempts to achieve farm production under regulated conditions which have been created artificially is known as plant factory. Plant factories are generally used for the purpose of growing organic vegetables. This needs artificial control of temperature, light, carbon dioxide and moisture. Grow light is an artificial source of light which are designed to emit electromagnetic spectrum which is suitable for the photosynthesis purpose. Grow light is useful for warehouse food production. Visible light has a different spectrum as...
In Flight Entertainment & Communication Market - Global Scenario, Trends, Industry Analysis, Size, Share And Forecast, 2011 – 2018
By - Transparency Market Research
In flight entertainment, also referred to as IFE, is the entertainment provided to passengers traveling in an air craft during the flight. The entertainment services comprise of food and drink, along with availability of different entertainment media including individual television sets for every passenger, reading material such as magazines, and music among others.  Growing competition in the airlines industry and increasing demand are the two major forces driving the market growth. Fast paced life and growth in per capita disposable incomes have enabled people to...

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