Synopsis
Analysis of opinions drawn from leading food industry executives.
Provides data on the current size of the marketing and advertising budgets of supplier companies in the foods industry.
Provides insight into the marketing behaviors of the global food industry and market competition for supplier companies.

Summary
This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading food industry executives. It analyzes how spending activities of the suppliers are set to change in the food industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
The opinions and forward looking statements of 152 industry executives have been captured in our in-depth survey, of which 28% represent Director and C-level respondents.
The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
This report covers data and analysis on supplier expenditure.

ReasonsToBuy
This report provides historical marketing expenditure by supplier type and region.
This report provides analysis on the changing spending behavior of suppliers by product and category.

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of food manufacturers' industry survey respondents
1.4.2 Profile of food industry supplier respondents
2 Global Food Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Food Industry Suppliers
2.1.1 Annual marketing budgets by region
2.1.2 Annual marketing budgets by company turnover
2.2 Global Food Industry: Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure in all industries
2.3 Global Food Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by region
2.3.2 Future investment in media channels by company turnover
2.4 Global Food Industry: Suppliers' Future Investment in Marketing and Sales
2.4.1 Future investment in marketing and sales by region
2.4.2 Future investment in marketing and sales by company turnover
3 Appendix
3.1 Global Food Industry Survey Results - Closed Questions
3.2 About Canadean
3.3 Disclaimer

List of Tables

Table 1: Total Global Food Manufacturers Industry Survey Respondents, 2012
Table 2: Global Food Manufacturers' Industry Respondents by Job Role (%), 2012
Table 3: Global Food Manufacturers' Industry Respondents by Region (%), 2012
Table 4: Global Food Manufacturers' Industry Respondents by Company Turnover (%), 2012
Table 5: Global Food Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Food Industry Supplier Respondents by Region (%), 2012
Table 7: Global Food Industry Supplier Respondents by Company Turnover (%), 2012
Table 8: Annual Marketing Budgets: Global Food Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Food Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Food Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Food Industry Suppliers (%), 2010-2012
Table 12: Global Food Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Food Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 15: Future Investment in Media Channels: Global Food Industry Suppliers, 2012
Table 16: Global Food Industry: Future Investment in Marketing and Sales (%), 2012
Table 17: Global Food Industry: Future Investment in Marketing and Sales by Region (%), 2012
Table 18: Global Food Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Table 19: Global Food Industry Survey Results - Closed Questions

List of Figures

Figure 1: Annual Marketing Budgets: Global Food Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Food Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Food Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global Food Industry Suppliers (%), 2010-1012
Figure 5: Global Food Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Food Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Global Food Industry: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global Food Industry Suppliers, 2012
Figure 9: Global Food Industry: Future Investment in Media Channels by Region (%), 2012
Figure 10: Global Food Industry: Future Investment in Media Channels by Turnover (%), 2012
Figure 11: Global Food Industry: Future Investment in Marketing and Sales (%), 2012
Figure 12: Global Food Industry: Future Investment in Marketing and Sales by Region (%), 2012
Figure 13: Global Food Industry: Future Investment in Marketing and Sales by Turnover (%), 2012