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The German Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2017

Publisher Name » ICD Research
Published Date » 2012-06-26
No. Of Pages » 142

Product Synopsis
This report is the result of ICD Research / Strategic Defence Intelligence’s extensive market and company research covering the German defense industry. It provides detailed analysis of both historic and forecast defense industry values including key growth stimulators, analysis of the leading companies in the industry, and key news.

Introduction and Landscape

Why was the report written?
The German Defense Industry Market Opportunities and Entry Strategies, Analyses and Forecasts to 2017 offers the reader insights into the market opportunities and entry strategies adopted by foreign original equipment manufacturers (OEMs), in order to gain market share in the German defense industry.

What is the current market landscape and what is changing?
The German defense market registered marginal decline during the review period and is expected to decline further during forecast period. The German defense budget, which valued US$41.4 billion in 2012, is the eighth largest defense budget in the world. Defense expenditure declined at a CAGR of -0.17% during the review period.

What are the key drivers behind recent market changes?
Germany is expected to investUS$199.7 billion of its defense expenditure in the fulfillment of its defense requirements. Factors such as security of the border and the international threat of terrorism are expected to stimulate defense expenditure during the forecast period. During 2007-2011, Germany was the world’s third largest exporter of defense products, with exports to 58 countries. 

What makes this report unique and essential to read?
The German Defense Industry Market Opportunities and Entry Strategies, Analyses and Forecasts to 2017 provides detailed analysis of the current industry size and growth expectations from 2012 to 2017, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides detailed understanding of emerging opportunities in specific areas of the defense market.

Key Features and Benefits
  • The report provides detailed analysis of the current industry size and growth expectations from 2012 to 2017, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides detailed understanding of emerging opportunities in specific areas.
  • The report includes trend analysis of imports and exports, together with their implications and impact on the German defense industry.
  • The report covers five forces analysis to identify various power centers in the industry and how these are expected to develop in the future.
  • The report allows readers to identify possible ways to enter the market, together with detailed descriptions of how existing companies have entered the market, including key contracts, alliances, and strategic initiatives.
  • The report helps the reader to understand the competitive landscape of the defense industry in Germany. It provides an overview of key defense companies, both domestic and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.
Key Market Issues

As a result of the European debt crisis and subsequent budget cuts, the German MoD is expected to reduce its expenditure on military aircraft and other arms contracts over the next four years. The German government has suspended compulsory military service and plans to further downsize the civilian and military manpower.

Key Highlights

  • In the defense budget for 2012, the German government plans to make advancements in the information technology sector through the procurement of the latest technology systems. After the trial of full body scanners at airports in 2011, there are plans of expansion in video surveillance at train stations and airports, as part of increased security measures, and the development of digital radios for local authorities for improved communication and efficiency.
  • During the review period, ships and armored vehicles were the main categories in defense exports by Germany. During 2007-2011, Germany exports defense products to 58 countries with total value of US$11.8 billion.  Exports declined in 2011, but defense exports are expected to recover during the forecast period with domestic defense companies.
Table of Content

1 Introduction
1.1. What is this Report About?
1.2. Definitions
1.3. Summary Methodology
1.4. SDI Terrorism Index
1.5. About Strategic Defence Intelligence (www.strategicdefenceintelligence.com)

2 Executive Summary

3 Market Attractiveness and Emerging Opportunities
3.1. Defense Market Size Historical and Forecast
3.1.1. German defense expenditure to decline at a CAGR of XX% during the forecast period
3.1.2. Defense expenditure driven by factors such as security of EU, peacekeeping initiatives, and A400M development program
3.1.3. German defense expenditure as a percentage of GDP expected to decrease
3.2. Analysis of Defense Budget Allocation
3.2.1. XX% of defense budget allocated for the acquisition of advanced technology and equipment
3.2.2. Per capita defense expenditure expected to decrease during the forecast period
3.2.3. Air force receives largest capital expenditure allocation
3.2.4. Capital expenditure for army is expected to decrease due to budget cuts
3.2.5. Air force capital expenditure is expected to decrease over the forecast period
3.2.6. Navy capital expenditure to decline during forecast period
3.3. Homeland Security Market Size and Forecast
3.3.1. German homeland security worth US$XX billion in 2012
3.3.2. Preventive defense measures used to counter terrorism threat
3.3.3. Germany falls under “some risk” of terrorism category
3.4. Benchmarking with Key Global Markets
3.4.1. Germany defense budget expected to be marginally decline over the forecast period
3.4.2. Germany has the ninth-largest defense budget in the world
3.4.3. Germany allocates lower share of GDP for defense compared to US and European countries
3.4.4. Germany faces some threat from foreign terrorist organizations
3.5. Market Opportunities: Key Trends and Growth Stimulators
3.5.1. Surveillance technology and services market to boom in Germany
3.5.2. Demand for heavy lift helicopters to increase
3.5.3. Increased spending on Interactive Defense and Attack System for Submarines weapons
3.5.4. Demand for medium-altitude long-endurance (MALE) UAVs will increase
3.5.5. German plans to procure armored vehicles will increase business opportunities

4 Defense Procurement Market Dynamics
4.1. Import Market Dynamics
4.1.1. Network-centric warfare capability for peacekeeping initiatives drive defense imports
4.1.2. Defense imports are expected to remain low during the forecast period
4.1.3. US was Germany’s leading arms suppliers during 2007-2011
4.1.4. Missiles, armored vehicles and sensors are most imported military hardware
4.2. Export Market Dynamics
4.2.1. Superior defense technology and strong trade relationships with other countries will continue to drive defense exports
4.2.2. Arms exports to recover during the forecast period
4.2.3. Germany as the world’s third largest defense exporter after the US and Russia
4.2.4. Ships and armored vehicles are the main exported defense products

5 Industry Dynamics
5.1. Five Forces Analysis
5.1.1. Bargaining power of supplier: low
5.1.2. Bargaining power of buyer: high
5.1.3. Barrier to entry: low
5.1.4. Intensity of rivalry: low
5.1.5. Threat of substitution: low

6 Market Entry Strategy
6.1. Market Regulation
6.1.1. Investment policy promotes XX% FDI in the defense industry
6.2. Market Entry Route
6.2.1. Foreign defense OEMs form large conglomerates to enter the market
6.2.2. Foreign OEMs establish subsidiaries or form JV to enter the industry
6.3. Key Challenges
6.3.1. The European debt crisis will negatively affect defense procurements
6.3.2. Modernization of military through downsizing existing systems and personnel
6.3.3. German arms exports to large defense markets outside EU are minimal

7 Competitive Landscape and Strategic Insights
7.1. Competitive Landscape Overview
7.1.1. Foreign OEMs have strong collaborations with domestic defense firms
7.2. Key Domestic Companies
7.2.1. Heckler and Koch: overview
7.2.2. Heckler and Koch: products and services
7.2.3. Heckler and Koch: recent announcement and strategic initiatives
7.2.4. Heckler and Koch: recent contract wins
7.2.5. MAN Truck and Bus AG: overview
7.2.6. MAN Truck and Bus AG: products and services
7.2.7. MAN Truck and Bus AG: recent announcement and strategic initiatives
7.2.8. MAN Truck and Bus AG: alliances
7.2.9. Eurocopter: overview
7.2.10. Eurocopter: products and services
7.2.11. Eurocopter: recent announcement and strategic initiatives
7.2.12. Eurocopter: alliances
7.2.13. Eurocopter: recent contract wins
7.2.14. ESG Elektroniksystem- und Logistik: overview
7.2.15. ESG Elektroniksystem- und Logistik: products and services
7.2.16. ESG Elektroniksystem- und Logistik: recent announcement and strategic initiatives
7.2.17. ESG Elektroniksystem- und Logistik: alliances
7.2.18. ESG Elektroniksystem- und Logistik: recent contract wins
7.2.19. Diehl Stiftung: overview
7.2.20. Diehl Stiftung: products and services
7.2.21. Diehl Stiftung: recent announcement and strategic initiatives
7.2.22. Diehl Stiftung: alliances
7.2.23. Diehl Stiftung: recent contract wins
7.2.24. ThyssenKrupp Marine Systems: overview
7.2.25. ThyssenKrupp Marine Systems: products and services
7.2.26. ThyssenKrupp Marine Systems: recent announcement and strategic initiatives
7.2.27. ThyssenKrupp Marine Systems: alliances
7.2.28. ThyssenKrupp Marine Systems: recent contract wins
7.2.29. Thales Deutschland: overview
7.2.30. Thales Deutschland: products and services
7.2.31. Thales Deutschland: recent announcement and strategic initiatives
7.2.32. Thales Deutschland: alliances
7.2.33. Thales Deutschland: recent contract wins
7.2.34. EADS: overview
7.2.35. EADS: products and services
7.2.36. EADS: recent announcement and strategic initiatives
7.2.37. EADS: alliances
7.2.38. EADS: recent contract wins
7.2.39. EADS: financial analysis
7.2.40. Airbus Military: overview
7.2.41. Airbus Military: products and services
7.2.42. Airbus Military: recent announcement and strategic initiatives
7.2.43. MBDA: overview
7.2.44. MBDA: products and services
7.2.45. MBDA: recent announcement and strategic initiatives
7.2.46. MBDA: alliances
7.2.47. MBDA: recent contract wins
7.2.48. Eurofighter Jagdflugzeug: overview
7.2.49. Eurofighter Jagdflugzeug: products and services
7.2.50. Eurofighter Jagdflugzeug: recent announcement and strategic initiatives
7.2.51. Eurofighter Jagdflugzeug: recent contract wins
7.2.52. Rheinmetall: overview
7.2.53. Rheinmetall: products and services
7.2.54. Rheinmetall: recent announcement and strategic initiatives
7.2.55. Rheinmetall: alliances
7.2.56. Rheinmetall: recent contract wins
7.2.57. Rheinmetall: financial analysis

8 Business Environment and Country Risk
8.1. Demographics and Social Statistics
8.1.1. Population - Female
8.1.2. Population - Male
8.2. Economic Performance
8.2.1. Business Confidence index
8.2.2. Construction Output, Current Prices, Local Currency
8.2.3. Construction Output, Current Prices, US Dollars
8.2.4. Current Account Balance as Percentage of GDP
8.2.5. Exports of goods and services, current prices
8.2.6. Fiscal Balance as a percentage of GDP
8.2.7. Foreign Direct Investment
8.2.8. GDP at Purchasing Power Parity
8.2.9. GDP, Constant Prices (Local Currency)
8.2.10. GDP, Constant Prices (US$)
8.2.11. GDP, Current Prices (Local Currency)
8.2.12. GDP, Current Prices (US$)
8.2.13. General Government Final Consumption Expenditure
8.2.14. Gross Fixed Capital Formation, Current Prices
8.2.15. Imports of goods and services
8.2.16. Inflation, average consumer prices
8.2.17. Manufacturing Output, Current Prices (Local Currency Bn)
8.2.18. Manufacturing Output, Current Prices (US$ Billions)
8.2.19. US$- Exchange Rate (EoP)
8.2.20. Wholesale Price Index
8.3. Energy and Utilities
8.3.1. Crude Oil Distillation Capacity
8.3.2. Electricity Exports
8.3.3. Electricity Imports
8.3.4. Electricity Installed Capacity
8.3.5. Fossil Fuels Proved natural gas reserves
8.3.6. Fossil Fuels- Proved oil reserves
8.3.7. Hydroelectricity Installed Capacity
8.3.8. Natural Gas Consumption
8.3.9. Natural Gas Imports
8.3.10. Natural Gas Production
8.3.11. Net Conventional Thermal Electricity Generation
8.3.12. Net Geothermal, Solar, Wind, and Wood Electric Power Generation
8.3.13. Net Hydroelectric Power Generation
8.3.14. Nuclear Electricity Net Generation
8.3.15. Petroleum, Consumption
8.3.16. Petroleum, Production
8.4. Labour
8.4.1. People Employed in R and D
8.5. Minerals
8.5.1. Coal Consumption
8.5.2. Coal Production
8.6. Social and Political Risk
8.6.1. Political Stability Index
8.6.2. Transparency Index
8.7. Technology
8.7.1. Fixed Broadband Internet Subscribers
8.7.2. Gross Domestic Expenditure on Research and Development as % of GDP
8.7.3. Patents Granted
8.7.4. Software Patents
8.7.5. Fixed line calling cost local
8.7.6. Fixed Line Calling Cost National

9 Appendix
9.1. Contact Us
9.2. About SDI
9.3. Disclaimer

List of Tables


Table 1: GermanDefense Expenditure (US$ Billion), 2008-2012 
Table 2: GermanDefense Expenditure (US$ Billion),2013-2017 
Table 3: GermanGDP Growth vs. Defense Expenditure Growth and Defense Expenditure asPercentage of GDP Growth, 2008-2012 
Table 4: GermanGDP Growth vs. Defense Expenditure Growth and Defense Expenditure asPercentage of GDP Growth, 2013-2017 
Table 5: German Defense Budget Split Between Capital and Revenue Expenditure (%),2008-2012 
Table 6: German Defense Budget Split Between Capital and Revenue Expenditure (%),2013-2017 
Table 7: German per capita defense expenditure (US$), 2008-2012 
Table 8: German per capita defense expenditure (US$), 2013-2017 
Table 9: German Defense Capital Expenditure Breakdown (%), 2008-2012 
Table 10: German Defense Capital Expenditure Breakdown (%),2013-2017 
Table 11: German Defense Capital Expenditure for Army (US$ million), 2008-2012 
Table 12: German Defense Capital Expenditure for Army (US$ million), 2013-2017 
Table 13: German Defense Capital Expenditure for Air Force (US$ million), 2008-2012 
Table 14: German Defense Capital Expenditure for Air Force (US$ million), 2013-2017 
Table 15: German Defense Capital Expenditure for Navy (US$ million), 2008-2012 
Table 16: German Defense Capital Expenditure for Navy (US$ million), 2013-2017 
Table 17: GermanHomeland Security Budget,2008-2012 
Table 18: German Homeland Security Budget, 2013-2017 
Table 19: Benchmarking with Key Markets - 2007-2011 vs. 2012-2016 
Table 20: SDI Terrorism Index 
Table 21: Key Foreign Players and Operations in the German Defense Industry 
Table 22: Heckler and Koch - Product focus 
Table 23:Heckler and Koch - Recent Contract Wins 
Table 24:MAN Truck and Bus AG - Product focus 
Table 25:MAN Truck and Bus AG - Alliances 
Table 26:Eurocopter- Product focus 
Table 27:Eurocopter- Alliances 
Table 28:Eurocopter- Recent Contract Wins 
Table 29:ESG Elektroniksystem- und Logistik - Product focus 
Table 30:ESG Elektroniksystem- und Logistik - Alliances 
Table 31:ESG Elektroniksystem- und Logistik - Recent Contract Wins 
Table 32:Diehl Stiftung - Product focus 
Table 33:Diehl Stiftung- Alliances 
Table 34:Diehl Stiftung- Recent Contract Wins 
Table 35:ThyssenKrupp Marine Systems - Product focus 
Table 36:ThyssenKrupp Marine Systems - Alliances 
Table 37:ThyssenKrupp Marine Systems - Recent Contract Wins 
Table 38:Thales Deutschland - Product focus 
Table 39:Thales Deutschland - Alliances 
Table 40:Thales Deutschland - Recent Contract Wins 
Table 41:EADS - Product focus 
Table 42:EADS - Alliances 
Table 43:EADS - Recent Contract Wins 
Table 44:Airbus Military - Product focus 
Table 45:MBDA - Product focus 
Table 46:MBDA - Alliances 
Table 47:MBDA - Recent Contract Wins 
Table 48:Eurofighter Jagdflugzeug - Product focus 
Table 49:Eurofighter Jagdflugzeug - Recent Contract Wins 
Table 50:Rheinmetall - Product focus 
Table 51:Rheinmetall - Alliances 
Table 52:Rheinmetall - Recent Contract Wins 

List of Figures


Figure 1: German Defense Expenditure (US$ Billion), 2008-2012 
Figure 2: German Defense Expenditure (US$ Billion), 2013-2017 
Figure 3: German GDP Growth vs. Defense Expenditure Growth and Defense Expenditureas  Percentage of GDP Growth, 2008-2012 
Figure 4: German GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as  Percentage of GDP Growth, 2013-2017 
Figure 5:German Defense Budget Split Between Capital and Revenue Expenditure (%),  2008-2012 
Figure 6: German Defense Budget Split Between Capital and Revenue Expenditure (%), 2013-2017 
Figure 7: German per capita defense expenditure (US$), 2008-2012 
Figure 8:German per capita defense expenditure (US$), 2013-2017 
Figure 9: German Defense Capital Expenditure Breakdown (%), 2008-2012 
Figure 10: German Defense Capital Expenditure Breakdown (%), 2013-2017 
Figure 11: German Defense Capital Expenditure for Army (US$ million), 2008-2012 
Figure 12: German Defense Capital Expenditure for Army (US$ million), 2013-2017 
Figure 13: German Defense Capital Expenditure for Air Force (US$ million), 2008-2012 
Figure 14: German Defense Capital Expenditure for Air Force (US$ million), 2013-2017 
Figure 15: German Defense Capital Expenditure for Navy (US$ million), 2008-2012 
Figure 16: German Defense Capital Expenditure for Navy (US$ million),  2013-2017 
Figure 17: German Homeland Security Budget, 2008-2012 
Figure 18: German Homeland Security Budget, 2013-2017 
Figure 19: SDI Terrorism Heat Map, 2011 
Figure 20: SDI Terrorism Index, 2011 
Figure 21: Benchmarking with Key Markets - 2007-2011 vs. 2012-2016 
Figure 22: Defense Expenditure of the World’s Largest Military Spenders (US$ Billion),  2011 and 2016 
Figure 23: Defense Expenditure as a Percentage of GDP of Largest Military Spenders (%), 2011 
Figure 24: German Defense Import Trend, 2007-2011 (TIV values) 
Figure 25: German Defense Imports by Country (%), 2007-2011 
Figure 26: German Defense Imports by Category (%), 2007-2011 
Figure 27: German Defense exports by Value (%),2007-2011 
Figure 28: German Defense exports by Country (%), 2007-2011 
Figure 29: German Defense Imports by Category (%),2007-2011 
Figure 30: Industry Dynamics Porter’s Five Forces Analysis 
Figure 31: EADS - Revenue Trend Analysis (EUR Billion), 2007-2011 
Figure 32: EADS - Operating Profit Trend Analysis (EUR Million), 2007-2011 
Figure 33: EADS - Net Profit Trend Analysis (EUR Million), 2007-2011 
Figure 34: Rheinmetall - Revenue Trend Analysis (EUR Billion), 2007-2011 
Figure 35: Rheinmetall - Operating Profit Trend Analysis (EUR Million), 2007-2011 
Figure 36: Rheinmetall - Net Profit Trend Analysis (EUR Million), 2007-2011 
Figure 37: Germany Population - Female (In Millions), 2008-2017 
Figure 38: Germany Population - Male (In Millions), 2008-2017 
Figure 39: Germany Business Confidence index, 2003-2012 
Figure 40: Germany Construction Output, Current Prices, Local Currency (In Billions),    2001-2010 
Figure 41: Germany Construction Output, Current Prices, US Dollars (In Billions), 2001-2010 
Figure 42: Germany Current Account Balance as Percentage of GDP, 2008-2017 
Figure 43: Germany Exports of goods and services, current prices (US$ Billion), 2001- 2010 
Figure 44: Germany Fiscal Balance as a percentage of GDP, 2001-2010 
Figure 45: Germany Foreign Direct Investment (US$ Billion), 2001-2010 
Figure 46: Germany GDP at Purchasing Power Parity (US$ Billion), 2006-2015 
Figure 47: Germany GDP at Constant Prices (Local Currency Billion), 2006-2015 
Figure 48: Germany GDP at Constant Prices (US$ Billion), 2006-2015 
Figure 49: Germany GDP at Current Prices (Local Currency Billion), 2006-2015 
Figure 50: Germany GDP at Current Prices (US$ Billion), 2006-2015 
Figure 51: Germany General Government Final Consumption Expenditure (US$ Billion),  2001-2010 
Figure 52: Germany Gross Fixed Capital Formation, Current Prices (US$ Billion), 2001-2010 
Figure 53: Germany Imports of goods and services (current US$ Billion), 2001-2010 
Figure 54: Germany Inflation, average consumer prices, 2008-2017 
Figure 55: Germany Manufacturing Output, Current Prices (Local Currency Billion), 2001-2010 
Figure 56: Germany Manufacturing Output, Current Prices (US$ Billion), 2001-2010 
Figure 57: Germany US$- Exchange Rate (EoP), 2002-2011 
Figure 58: Germany Wholesale Price Index, 2000-2009 
Figure 59: Germany Crude Oil Distillation Capacity (Thousand Barrels Per Cal Day), 2000-2009 
Figure 60: Germany Electricity Exports (Billion Kilowatt hours), 2001-2010 
Figure 61: Germany Imports (Billion Kilowatt hours), 2001-2010 
Figure 62: Germany Electricity Installed Capacity (Million Kilowatts), 2000-2009 
Figure 63: Germany Fossil Fuels Proved Natural Gas Reserves (Trillion Cubic Feet), 2002-2011 
Figure 64: Germany Fossil Fuels Proved Oil Reserves (Billion Barrels), 2002-2011 
Figure 65: Germany Hydroelectricity Installed Capacity (Million Kilowatts), 2000-2009 
Figure 66: Germany Natural Gas Consumption (Million Kilowatts), 2001-2010 
Figure 67: Germany Natural Gas Imports (Million Kilowatts), 2001-2010 
Figure 68: Germany Natural Gas Production (Billion Cubic Feet), 2001-2010 
Figure 69: Germany Net Conventional Thermal Electricity Generation (Billion Kilowatt hours), 2001-2010 
Figure 70: Germany Net Geothermal, Solar, Wind, and Wood Electric Power Generation  (Billion Kilowatt hours), 2001-2010 
Figure 71: Germany Net Hydroelectric Power Generation (Billion Kilowatt hours), 2001-2010 
Figure 72: Germany Nuclear Electricity Net Generation (Billion Kilowatt hours), 2001-2010 
Figure 73: Germany Petroleum Consumption (Thousand Barrels Per Day), 2002-2011 
Figure 74: Germany Petroleum Production (Thousand Barrels Per Day), 2002-2011 
Figure 75: Germany People Employed in R and D (Number of researchers per million people), 2000-2009 
Figure 76: Germany Coal Consumption (Thousand Short Tons), 2001-2010 
Figure 77: Germany Coal Production (Thousand Short Tons), 2001-2010 
Figure 78: Germany Political Stability Index, 2002-2010 
Figure 79: Germany Transparency Index, 2002-2011 
Figure 80: Germany Fixed Broadband Internet Subscribers (Thousands), 2001-2010 
Figure 81: Gross Domestic Expenditure on Research and Development as % of GDP, 2000-2009 
Figure 82: Patents Granted, 2002-2011 
Figure 83: Software Patents, 2002-2011 
Figure 84: Fixed line calling cost local, 2001-2010 
Figure 85: Fixed Line Calling Cost National, 2001-2010 

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