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The Greek Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2017

Publisher Name » ICD Research
Published Date » 2012-08-11
No. Of Pages » 130

Product Synopsis

This report is the result of ICD Research / Strategic Defence Intelligences extensive market and company research covering the Greek defense industry. It provides detailed analysis of both historic and forecast defense industry values including key growth stimulators, analysis of the leading companies in the industry, and key news.

Introduction and Landscape

Why was the report written?
The Greek defense Industry Market Opportunities and Entry Strategies, Analyses and Forecasts to 2017 offers the reader an insight into the market opportunities and entry strategies adopted by foreign original equipment manufacturers (OEMs) to gain market share in the Greek defense industry.

What is the current market landscape and what is changing?
Greece is the largest importer of arms in Europe and, of all the EU nations, allocates the highest percentage of its GDP for defense purposes, making it one of the most sought after markets for foreign OEMs. The country primarily imports arms from EU nations and the US, and is assisting in the development of the domestic industry by sub-contracting deals achieved through defense offset obligations. In 2012, the country invested US$3.24 billion on homeland security, as part of its alignment with the international guidelines regarding the introduction of the biometric identification of citizens and travelers. Consequently, Greece is expected to make significant acquisitions in order to implement biometric profiling.

What are the key drivers behind recent market changes?
Greeces defense expenditure is focused on the threat posed by the military strength of neighboring Turkey. A considerable number of aircraft have reached the end of their operational life and require replacement with advanced systems. Over the forecast period, Greeces efforts to reduce its general budget deficits will have a direct impact on defense budget allocation and will be a significant factor with regards to defense expenditure. The 2013-2017 revised five year defense procurement plan from the Hellenic Ministry of Defense valued US$10.6 billion, and will focus on both the replacement of aging systems and the upgrade of existing ones in order to improve effectiveness.

What makes this report unique and essential to read?
The Greek Defense Industry Market Opportunities and Entry Strategies, Analyses and Forecasts to 2017 provides detailed analysis of the current industry size and growth expectations from 2013 to 2017, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.

Key Features and Benefits

Market opportunity and attractiveness
The report provides detailed analysis of the current industry size and growth expectations from 2013 to 2017, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.

Procurement dynamics
The report includes trend analysis of imports and exports, together with their implications and impact on the Greek defense industry.

Industry structure
The report covers five forces analysis to identify various power centers in the industry and how these are expected to develop in the future.

Market entry strategy
The report allows readers to identify possible ways to enter the market, together with detailed descriptions of how existing companies have entered the market, including key contracts, alliances, and strategic initiatives.

Competitive landscape and strategic insights
The report helps the reader to understand the competitive landscape of the defense industry in Greece. It provides an overview of key defense companies, both domestic and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.

Key Market Issues
Economic crisis will affect current and future procurements
In 2011, Greece allocated 2.0% of its GDP to defense expenditure, a figure that represents the highest GDP allocation among EU members. In addition, the country is the largest importer of arms in the EU region. Defense procurements are structured into five year programs, and frequently the allocated budget for a future five year program is used to pay the debts incurred during the current program, a method that results in escalating defense budget deficits. Greece is currently concentrating on the reduction of defense allocation as a percentage of GDP, in order to reach the recommended EU level of 2%.

IMF and EU regulations on Greek defense expenditure to limit Greeces flexibility in military maintenance
Greece is involved in a long standing territorial dispute with Turkey, over the Cyprus region and a maritime boundary in the Gulf of Aegean. The air forces conduct drills in each others airspace and the situation has twice nearly escalated to armed conflicts. Consequently, the two nations engage in near identical military procurements, and Greeces position as the largest arms importer in the EU, representing 17% of arms transferred, is seconded by Turkey, accounting for 10%. A significant differentiating factor in the arms race between the two countries is that Turkey is in an economically stronger position than Greece, and is therefore able to fund an increased level of acquisitions. In contrast, Greece has a small economy with very high budget deficits, which has resulted in the countrys high level of GDP allocation for defense and this method affects other essential sectors.

Greece has negligible arms exports
In 2004, Greece exported used ships and missiles to Georgia, and as part of EU support initiatives, provided used armored vehicles to Iraq. However, the country has not exported any defense systems during the last seven years. The countrys defense industry primarily manufactures in order to cater to the domestic demand of the Hellenic Armed Forces. As a result of defense expenditure reductions as a consequence of the countrys financial crisis, the defense export market is expected to remain limited over the forecast period due a lack of investment.

Key Highlights
  • Greece expected to invest US$30.56 billion in defense over the forecast period
  • Greeces total defense expenditure, which valued US$9.26 billion in 2008, decreased at a CAGR of -9.4% during the review period. The country was the fifth-largest global importer of defense systems during 2007-2011, creating lucrative market opportunities for foreign OEMs. On a cumulative basis, the country is forecast to spend a total of US$30.56 billion over the forecast period on defense and related areas and, in the same period, the allocation of funding for the acquisition of military hardware and technology is projected to value US$13.2 billion. Greeces domestic defense sector has evolved in the fields of assembly and MRO and caters exclusively to the requirements of the Hellenic Armed Forces.
  • Homeland security market valued at US$3.3 billion in 2012 
  • Greece is almost entirely dependent on the import of defense systems for the provision of homeland security, and the primary suppliers of such equipment are EU manufacturers, such as the UK, Germany and Italy. Through European subsidiaries, Greece also relies heavily on imports from US defense firms. Greece is currently shifting from the procurement of security equipment for military and border security, to broader aspects of homeland security such as critical infrastructure and civilian protection. In 2012, the countrys homeland security market values US$3.24 billion, and grew at a strong CAGR of 9.4% during the review period. Despite general budget reductions, homeland security expenditure over the forecast period is expected to increase at a CAGR of 7%, to reach a value of US$4.42 billion by 2017.
  • Greece is the fifth-largest defense importer globally
  • During 2007-2011, the highest level of Greek arms imports was recorded in 2007, and France emerged as the leading supplier during the same year. Equipment procured included aircraft worth US$1.02 billion, and a license for the manufacture of 25 Mirage-2000-5, with a value of US$2.4 billion. In 2008, imports declined due to the global financial crisis, before recovering in 2009 as a result of both the license to purchase four German Type-214 submarines worth US$2.5 billion, to be assembled in Greek shipyards, and the purchase of F-16C Block-50/52 fighter jets from the US, worth US$2 billion. The imports declined again in 2010 at a rate of -45.94% to reach US$665 million, and declined further in 2011 to reach a value of US$177 million.
Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.4 SDI Terrorism Index
1.5 About Strategic Defence Intelligence

2 Executive Summary

3 Market Attractiveness and Emerging Opportunities
3.1 Defense Market Size Historical and Forecast
3.1.1 Greece expected to invest US$XX billion in defense over the forecast period
3.1.2 Territorial dispute with Turkey coupled with modernization and the upgrade of existing systems to drive defense expenditure
3.2 Analysis of Defense Budget Allocation
3.2.1 Capital expenditure share in the defense budget to increase over the next five years
3.2.2 Capital expenditure allocation for the army and air force expected to be strong
3.2.3 Procurement of fighter and trainer jets expected to drive air force capital expenditure
3.2.4 Hellenic Army capital expenditure allocation is the highest
3.2.5 Procurement of maritime patrol aircraft to drive naval capital expenditure
3.3 Homeland Security Market Size and Forecast
3.3.1 Homeland security market valued at US$XX billion in 2012
3.3.2 Biometric identification systems predicted to drive homeland security procurements
3.3.3 Threat of terrorism in Greece considered moderate
3.4 Benchmarking with Key Global Markets
3.4.1 Greek defense expenditure is small in comparison to its procurement level and is expected to decline over the forecast period
3.4.2 As a percentage of GDP, Greek defense expenditure is the highest among EU nations
3.4.3 Greece faces a moderate level of terrorist threat
3.5 Market Opportunities: Key Trends and Growth Stimulators
3.5.1 Armored vehicles procurement to increase land-based defense
3.5.2 Procurement of submarines and maritime patrol aircraft to drive naval defense
3.5.3 The procurement and modernization of fighter jets predicted to enhance air defense
3.5.4 Demand for small diameter bombs and guided bomb kits set to increase by XX

4 Defense Procurement Market Dynamics
4.1 Import Market Dynamics
4.1.1 Greece is the fifth-largest defense importer globally
4.1.2 Aircraft and armored vehicles constitute the majority of Greek defense imports
4.1.3 Germany emerged as the leading arms supplier to Greece
4.2 Export Market Dynamics
4.2.1 Greece has negligible arms exports

5 Industry Dynamics
5.1 Five Forces Analysis
5.1.1 Bargaining power of supplier: low
5.1.2 Bargaining power of buyer: high
5.1.3 Barrier to entry: low
5.1.4 Intensity of rivalry: low to medium
5.1.5 Threat of substitution: medium

6 Market Entry Strategy
6.1 Market Regulation
6.1.1 Offset obligations are attached to all defense deals
6.1.2 European Defense Agency promote defense procurements within EU
6.2 Market Entry Route
6.2.1 Foreign OEMs enter the market through collaboration with domestic defense firms
6.3 Key Challenges
6.3.1 Economic crisis will affect current and future procurements
6.3.2 IMF and EU regulations on Greek defense expenditure to limit Greece's flexibility in military maintenance

7 Competitive Landscape and Strategic Insights
7.1 Competitive Landscape Overview
7.2 Key Domestic Companies
7.2.1 Hellenic Aerospace Industry: overview
7.2.2 Hellenic Aerospace Industry: product focus
7.2.3 Hellenic Aerospace Industry: recent announcements and strategic initiatives
7.2.4 Hellenic Aerospace Industry: alliances
7.2.5 Hellenic Aerospace Industry: recent contract wins
7.2.6 Hellenic Defence Systems S.A: overview
7.2.7 Hellenic Defence Systems S.A: product focus
7.2.8 Hellenic Defence Systems S.A: recent announcements and strategic initiatives
7.2.9 Hellenic Defence Systems S.A: recent contract wins
7.3 Key Private Sector Companies
7.3.1 ISI Hellas: overview
7.3.2 ISI Hellas: product focus
7.3.3 ISI Hellas: recent announcements and strategic initiatives
7.3.4 ISI Hellas: recent contract wins
7.3.5 Hellenic Shipyards S.A: overview
7.3.6 Hellenic Shipyards S.A: product focus
7.3.7 Hellenic Shipyards S.A: recent announcements and strategic initiatives
7.3.8 Hellenic Shipyards S.A: recent contract wins
7.3.9 SSMART S.A: overview
7.3.10 SSMART S.A: product focus
7.3.11 SSMART S.A: alliances
7.3.12 Signaal Hellas: overview
7.3.13 Signaal Hellas: product focus
7.3.14 Signaal Hellas: alliances
7.3.15 Theon Sensors: overview
7.3.16 Theon Sensors: product focus
7.3.17 Theon Sensors: recent announcements and strategic initiatives
7.3.18 Theon Sensors: recent contract wins
7.3.19 EADS 3 SIGMA: overview
7.3.20 EADS 3 SIGMA: product focus
7.3.21 Ordtech Military Industries: overview
7.3.22 Ordtech Military Industries: product focus
7.3.23 Intracom Defense Electronics: overview
7.3.24 Intracom Defense Electronics: product focus
7.3.25 Intracom Defense Electronics: recent announcements and strategic initiatives
7.3.26 Intracom Defense Electronics: recent contract wins
7.3.27 Intracom Defense Electronics: financial analysis
7.3.28 Hellenic Vehicle Industry S.A: overview
7.3.29 Hellenic Vehicle Industry S.A: product focus
7.3.30 Hellenic Vehicle Industry S.A: recent announcements and strategic initiatives
7.3.31 Hellenic Vehicle Industry S.A: recent contract wins
7.3.32 Hellenic Vehicle Industry S.A: financial analysis

8 Business Environment and Country Risk
8.1 Demographics and Social Statistics
8.1.1 Population - Female
8.1.2 Population - Male
8.2 Economic Performance
8.2.1 Business Confidence index
8.2.2 Construction Output, Current Prices, Local Currency
8.2.3 Construction Output, Current Prices, US Dollars
8.2.4 Current Account Balance as Percentage of GDP
8.2.5 Exports of goods and services, current prices
8.2.6 Exports of services, local currency
8.2.7 Fiscal Balance as a percentage of GDP
8.2.8 Foreign Direct Investment
8.2.9 GDP at Purchasing Power Parity
8.2.10 GDP, Constant Prices (Local Currency)
8.2.11 GDP, Constant Prices (US$)
8.2.12 GDP, Current Prices (Local Currency)
8.2.13 GDP, Current Prices (US$)
8.2.14 General Government Final Consumption Expenditure
8.2.15 Gross Fixed Capital Formation, Current Prices
8.2.16 Imports of goods and services
8.2.17 Imports of services, local currency
8.2.18 Inflation, average consumer prices
8.2.19 Manufacturing Output, Current Prices (Local Currency Bn)
8.2.20 Manufacturing Output, Current Prices (US$ Billions)
8.2.21 US$- Exchange Rate (EoP)
8.2.22 Wholesale Price Index
8.3 Energy and Utilities
8.3.1 Crude Oil Distillation Capacity
8.3.2 Electricity Exports
8.3.3 Electricity Imports
8.3.4 Electricity Installed Capacity
8.3.5 Fossil Fuels Proved natural gas reserves
8.3.6 Fossil Fuels- Proved oil reserves
8.3.7 Hydroelectricity Installed Capacity
8.3.8 Natural Gas Consumption
8.3.9 Natural Gas Imports
8.3.10 Natural Gas Production
8.3.11 Net Conventional Thermal Electricity Generation
8.3.12 Net Geothermal, Solar, Wind, and Wood Electric Power Generation
8.3.13 Net Hydroelectric Power Generation
8.3.14 Petroleum, Consumption
8.3.15 Petroleum, Production
8.4 Minerals
8.4.1 Coal Consumption
8.4.2 Coal Production
8.5 Social and Political Risk
8.5.1 Political Stability Index
8.5.2 Transparency Index
8.6 Technology
8.6.1 Fixed Broadband Internet Subscribers
8.6.2 Investment in Telecommunication
8.6.3 Patents Granted
8.6.4 Fixed line calling cost local
8.6.5 Fixed Line Calling Cost National

9 Appendix
9.1 Contact Us
9.2 About SDI
9.3 Disclaimer

List of Tables


Table 1: Greek Defense Expenditure, 2008-2012
Table 2: Greek Defense Expenditure, 2013-2017
Table 3: Greek GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2008-2012
Table 4: Greek GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2013-2017
Table 5: Greek Defense Budget Split Between Capital and Revenue Expenditure (%), 2008-2012
Table 6: Greek Defense Budget Split Between Capital and Revenue Expenditure (%), 2013-2017
Table 7: Greek Defense Capital Expenditure Breakdown (%), 2008-2012
Table 8: Greek Defense Capital Expenditure Breakdown (%), 2013-2017
Table 9: Hellenic Air Force Capital Expenditure Allocation (US$ Billion), 2008-2012
Table 10: Hellenic Air Force Capital Expenditure Allocation (US$ Billion), 2013-2017
Table 11: Hellenic Army Capital Expenditure Allocation (US$ Billion), 2008-2012
Table 12: Hellenic Army Capital Expenditure Allocation (US$ Billion), 2013-2017
Table 13: Hellenic Navy Capital Expenditure Allocation (US$ Million), 2008-2012
Table 14: Hellenic Navy Capital Expenditure Allocation (US$ Million), 2013-2017
Table 15: Greek Homeland Security Expenditure Allocation (US$ Billion), 2008-2012
Table 16: Greek Homeland Security Expenditure Allocation (US$ Billion), 2013-2017
Table 17: Benchmarking with Key Markets - 2007-2011 vs. 2012-2016
Table 18: SDI Terrorism Index
Table 19: Greek Defense Offset Guidelines
Table 20: Hellenic Aerospace Industry - Product Focus
Table 21: Hellenic Aerospace Industry - Alliances
Table 22: Hellenic Aerospace Industry - Recent Contract Wins
Table 23: Hellenic Defence Systems S.A - Product Focus
Table 24: Hellenic Defence Systems S.A - Recent Contract Wins
Table 25: ISI Hellas - product focus
Table 26: ISI Hellas - Recent Contract Wins
Table 27: Hellenic Shipyards S.A - Product Focus
Table 28: Hellenic Defence Systems S.A - Recent Contract Wins
Table 29: SSMART S.A - Product Focus
Table 30: SSMART S.A - Alliances
Table 31: Signaal Hellas - product focus
Table 32: Signaal Hellas - Alliances
Table 33: Theon Sensors - product focus
Table 34: Theon Sensors - Recent Contract Wins
Table 35: EADS 3 SIGMA - product focus
Table 36 Ordtech Military Industries- Product Focus
Table 37: Intracom Defense Electronics - Product Focus
Table 38: Intracom Defense Electronics - Recent Contract Wins
Table 39: Hellenic Vehicle Industry S.A - Product Focus
Table 40: Hellenic Vehicle Industry S.A - Recent Contract Wins

List of Figures


Figure 1: Greek Defense Expenditure, 2008-2012
Figure 2: Greek Defense Expenditure, 2013-2017
Figure 3: Greek GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2008-2012
Figure 4: Greek GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2013-2017
Figure 5:Greek Defense Budget Split Between Capital and Revenue Expenditure (%), 2008-2012
Figure 6: Greek Defense Budget Split Between Capital and Revenue Expenditure (%), 2013-2017
Figure 7: Greek Defense Capital Expenditure Breakdown (%), 2008-2012
Figure 8: Greek Defense Capital Expenditure Breakdown (%), 2013-2017
Figure 9: Hellenic Air Force Capital Expenditure Allocation (US$ Billion), 2008-2012
Figure 10: Hellenic Air Force Capital Expenditure Allocation (US$ Billion), 2013-2017
Figure 11: Hellenic Army Capital Expenditure Allocation (US$ Billion), 2008-2012
Figure 12: Hellenic Army Capital Expenditure Allocation (US$ Billion), 2013-2017
Figure 13: Hellenic Navy Capital Expenditure Allocation (US$ Million), 2008-2012
Figure 14: Hellenic Navy Capital Expenditure Allocation (US$ Million), 2013-2017
Figure 15: Greek Homeland Security Expenditure Allocation (US$ Billion), 2008-2012
Figure 16: Greek Homeland Security Expenditure Allocation (US$ Billion), 2013-2017
Figure 17: SDI Terrorism Heat Map, 2011
Figure 18: SDI Terrorism Index, 2011
Figure 19: Benchmarking with Key Markets - 2007-2011 vs. 2012-2016
Figure 20: Defense Expenditure of the Worlds Largest Military Spenders (US$ Billion), 2011 and 2016
Figure 21: Defense Expenditure as a Percentage of GDP of Largest Military Spenders (%), 2011
Figure 22: Greek Defense Imports (US$ Million), 2007-2011
Figure 23: Greek Defense Imports by Category (%), 2007-2011
Figure 24: Greek Defense Imports by Supplier (%), 2007-2011
Figure 25: Industry Dynamics - Porters Five Forces Analysis
Figure 26: Intracom Defense Electronics - Revenue Trend Analysis (EUR Million) 2007-2010
Figure 27: Intracom Defense Electronics - Operating Profit Trend Analysis (EUR Million), 2007-2010
Figure 28: Intracom Defense Electronics - Net Profit Trend Analysis (EUR Million) 2007-2010
Figure 29: Hellenic Vehicle Industry S.A- Revenue Trend Analysis (EUR Million) 2007-2010
Figure 30: Hellenic Vehicle Industry S.A - Operating Profit Trend Analysis (EUR Million), 2007-2010
Figure 31: Hellenic Vehicle Industry S.A - Net Profit Trend Analysis (EUR Million) 2007-2010
Figure 32: Greek Population - Female (In Millions), 2008-2017
Figure 33: Greek Population - Male (In Millions), 2008-2017
Figure 34: Greek Business Confidence index, 2003-2012
Figure 35: Greek Construction Output, Current Prices, Local Currency (In Billions), 2001-2010
Figure 36: Greek Construction Output, Current Prices, US Dollars (In Billions), 2001-2010
Figure 37: Greek Current Account Balance as Percentage of GDP, 2008-2017
Figure 38: Greek Exports of goods and services, current prices (US$ Billion), 2001- 2010
Figure 39: Greek Exports of services, (Local Currency, Billion), 2003- 2012
Figure 40: Greek Fiscal Balance as a percentage of GDP, 2001-2009
Figure 41: Greek Foreign Direct Investment(US$ Billion), 2001-2010
Figure 42: Greek GDP at Purchasing Power Parity (US$ Billion), 2006-2015
Figure 43: Greek GDP at Constant Prices(Local Currency Billion), 2006-2015
Figure 44: Greek GDP at Constant Prices(US$ Billion), 2006-2015
Figure 45: Greek GDP at Current Prices(Local Currency Billion), 2006-2015
Figure 46: Greek GDP at Current Prices(US$ Billion), 2006-2015
Figure 47: Greek General Government Final Consumption Expenditure (US$ Billion), 2001-2010
Figure 48: Greek Gross Fixed Capital Formation, Current Prices(US$ Billion), 2001-2010
Figure 49: Greek Imports of goods and services (current US$ Billion), 2001-2010
Figure 50: Greek Imports of services (Local Currency Billion), 2003-2012
Figure 51: Greek Inflation, average consumer prices, 2008-2017
Figure 52: Greek Manufacturing Output, Current Prices (Local Currency Billion), 2001-2010
Figure 53: Greek Manufacturing Output, Current Prices (US$ Billion), 2001-2010
Figure 54: Greek US$- Exchange Rate (EoP), 2002-2011
Figure 55: Greek Wholesale Price Index, 2000-2009
Figure 56: Greek Crude Oil Distillation Capacity (Thousand Barrels Per Cal Day), 2000-2009
Figure 57: Greek Electricity Installed Capacity (Billion Kilowatt hours), 2001-2010
Figure 58: Greek Electricity Installed Capacity (Billion Kilowatt hours), 2001-2010
Figure 59: Greek Electricity Installed Capacity (Million Kilowatts), 2000-2009
Figure 60: Greek Fossil Fuels Proved Natural Gas Reserves (Trillion Cubic Feet), 2002-2011
Figure 61: Greek Fossil Fuels Proved Oil Reserves (Billion Barrels), 2002-2011
Figure 62: Greek Hydroelectricity Installed Capacity (Million Kilowatts), 2000-2009
Figure 63: Greek Natural Gas Consumption (Billion Cubic Feet), 2001-2010
Figure 64: Greek Natural Gas Consumption (Billion Cubic Feet), 2001-2010
Figure 65: Greek Natural Gas Production(Billion Cubic Feet), 2001-2010
Figure 66: Greek Net Conventional Thermal Electricity Generation (Billion Kilowatt hours), 2001-2010
Figure 67: Greek Net Geothermal, Solar, Wind, and Wood Electric Power Generation, (Billion Kilowatt hours), 2001-2010
Figure 68: Greek Net Hydroelectric Power Generation(Billion Kilowatt hours), 2001-2010
Figure 69: Greek Petroleum Consumption (Thousand Barrels Per Day), 2002-2011
Figure 70: Greek Petroleum Production (Thousand Barrels Per Day), 2002-2011
Figure 71: Greek Coal Consumption (Thousand Short Tons), 2001-2010
Figure 72: Greek Coal Production (Thousand Short Tons), 2001-2010
Figure 73: Greek Political Stability Index, 2002-2010
Figure 74: Greek Transparency Index, 2002-2011
Figure 75: Greek Fixed Broadband Internet Subscribers (Thousands), 2003-2010
Figure 76: Investment in Telecommunication, 2000-2009
Figure 77: Patents Granted, 2002-2011
Figure 78: Fixed line calling cost local, 2001-2010
Figure 79: Fixed Line Calling Cost National, 2001-2010

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