Detailed market research report on the Vietnam beer industry

Summary

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Scope

• Analysis on Vietnam beer industry structure
• Brand volumes by prices segment and alcoholic strength
• Consumption volume by pack mix
• Profiles of trade mark owners and local operators

ReasonsToBuy

• The 2011 Vietnam Beer Market Insights report is a high level market research report on the Vietnam beer industry.
• Published by Canadean, this 91 page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. 
• The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. 
• Ideal for benchmarking total market vs retail audit and other data.
• Canadeans in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards. 
• Data is compiled by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Key Highlights

• Market background including legislation and taxation tables 
• Market update including current and emerging trends 
• Industry structure including leading brewers/importers 
• Brand analysis including new products activity in 2010 
• Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type) 
• Domestic and imported brand volumes 
• Company volumes 
• Company profiles 
• Distribution channel analysis (on- vs off-premise) 
• Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices 
• Trade margin build-up model 
• Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable 

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table 1.1.1 Population Size and Growth, 1982-2012F
Table 1.2 Economic Indicators, 2002-2012F
Table 1.3 Average Monthly Temperatures (Ho Chi Min) 2005-2009

LEGISLATION AND TAXATION TABLES
Table 1.5.1 Taxation Base
Table 1.5.2 Historical Excise Rates of Beer

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table Beer Definitions by Type - Local Segmentation
Table Beer Definitions by Type - Standard Price Segmentation
Table Beer Definitions by Type - Alcoholic Strength
Table Beer Definitions by Type - Speciality Beer
Table Beer Definitions by Type - Local, National and International

Section 3 Market Update

MARKET UPDATE
Key Facts

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top Ten Beer Brands, Volume, 2008-2010
Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity

INDUSTRY STRUCTURE
Chart Leading Brewers/Importers, 2010
Brewers

PACKAGING
Chart Beer Consumption by Pack Material/Type, 2010
Packaging Trends

CHANNEL ANALYSIS
Chart Beer Distribution by Channel, 2010
Chart Beer Consumption by Price Segment, 2010
Market Valuation and Pricing
Table Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 Outlet Universe For Beer Number/% Share, 2006-2009
Table 3.4.2 Leading Retail Groups For Beer in HCM City Numbers/% Share, 2010
Table 3.10.1 Selected Consumer Beer Prices: Off-Premise, 2009-2011
Table 3.10.2 Selected Consumer Beer Prices: On-Premise, 2009-2011

Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption Per Capita Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 1999-2011F
Beer Foreign Trade by Country (Imports), 2007-2011F
Beer Foreign Trade by Country (Exports), 2007-2011F
Beer Market Valuation (Local Currency), 2009-2011F
Beer Consumption by Local Definition, 2007-2011F
Beer Consumption by Standard Price Segmentation, 2007-2011F
Beer Consumption by Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Geographic Scope, 2007-2011F
Beer All Trademarks, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segment, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Beer Imported Brands by Origin, 2006-2010
Beer Licensed Brands, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Beer Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2007-2011F
Beer Distribution: On v Off Premise, 2007-2011F

Section 4 Brewer Profiles
BREWER PROFILES
HAI PHONG BREWERY
Ultimate Owner/Major Shareholders
Company History
Chart Breweries 000s HL
Chart Hai Phong Brewery Full Brand List, ABV%, Pack Type
Chart - Hai Phong Brewery Brand Volumes, 2006-2010
HANOI BREWERY
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Other Interests
Export
Company Data
Chart - Habeco Subsidiaries & Associates
Chart - Hanoi Production History, 000s HL, 2005-2010
Chart Habeco Breweries 000s HL
Chart - Hanoi Brewery Full Brand List, ABV%, Pack Type
Chart Hanoi Brwery Brand Volumes, 2006-2010
HUE BREWERY LTD
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Export
Company Data
Chart Hue Brewery Ltd Production History, 000s HL, 2005-2010
Chart Hue Breweries Capacity 000s HL
Chart Hue Brewery Brand List, ABV%, Pack Type
Chart Hue Brewery Brand Volumes, 2006-2010
SABMILLER VIETNAM
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Company Data
Chart SabMiller Vietnam Production History, 000s HL, 2006-2010
Chart Breweries Capacity 000s HL
Chart SabMiller Vietnam Full Brand List, ABV%, Pack Type
Chart SabMiller Brand Volumes, 2006-2010
SAIGON BREWERY SAIGON BEER, ALCOHOLIC AND BEVERAGE COPORATION, SABECO
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Other Non Beverage Interests
Export
Company Data
Chart Sabeco Production History, 2005-2010
Chart Sabeco Breweries Capacity 000s HL
Chart - Saigon Brewery Full Brand List, ABV%, Pack Type
Chart - Saigon Brewery Brand Volumes, 2006-2010
SAN MIGUEL BREWERY
Ultimate Owner/Major Shareholders
Company History
Chart San Miguel Vietnam Production History, 000s HL, 2008-2010
Chart SabMiller Vietnam Full Brand List, ABV%, Pack Type
Chart SabMiller Brand Volumes, 2006-2010
SOUTH EAST ASIA BREWERY LTD
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Export
Company Data
Chart South East Asia Brewery Ltd Production History, 000s HL, 2005-2010
Chart Breweries Capacity 000s HL
Chart South East Asia Brewery Ltd Full Brand List, ABV%, Pack Type
Chart South East Asia Brewery Brand Volumes, 2006-2010
TAN HIEP PHAT BREWERY
Ultimate Owner/Major Shareholders
Company History
Chart Tan Hiep Phat Beer Production History, 000s HL, 2008-2010
Chart Tan Hiep Phat Beer Full Brand List, ABV%, Pack Type
Chart Tan Hiep Phat Brewery Brand Volumes, 2006-2010
THANH HOA BREWERY
Ultimate Owner/Major Shareholders
Company History
Chart Thanh Hoa Brewery Production History, 000s HL, 2008-2010
Chart Thanh Hoa Brewery Full Brand List, ABV%, Pack Type
Chart Thanh Hoa Brewery Brand Volumes, 2006-2010
VIETNAM BREWERY
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Company Data
Chart Vietnam Brewery Production History, 000s HL, 2005-2010
Chart Asia Pacific Breweries Capacity 000s HL
Chart Vietnam Brewery Full Brand List, ABV%, Pack Type
Chart Vietnam Brewery Brand Volumes, 2006-2010

Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map